Search Engine Marketing Specialist
4 weeks ago
Vetro Media, a results-based marketing agency based in Johannesburg is looking for a Mid-Senior SEM specialist.
In this role you will be responsible for the day-to-day management of all our PPC clients paid media, content and channels and reporting back to a senior manager on these with data-driven insights. You will be responsible for assisting the department head with keyword research, tracking results and monitoring results. You will oversee some brands and the vision and growth for each brand, including paid media strategy creation, understanding and implementation, technical knowledge sharing and problem solving with clients and our internal team. You will ensure you maximize ROI, drive traffic and customers for all our clients.
Key Accountabilities
**Digital**:
Overseeing paid media for PPC clients
Creating and executing SEM strategies for clients
Forecasting with budgets and possible results based on budgets
Assist HOD with SEM, including some training and management of juniors within the department.
Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Creating and testing audiences
Building PPC campaigns from scratch
Advising internal team, juniors and clients on campaigns, creative and results/issues
Implementing GA4 on client’s websites
Pulling and collating data from multiple sources.
Creating media plans.
Meeting and maintaining relationships with clients
Being on-hand to explain results and data to a client or colleague
Technical assistance on pitches
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimisation
Research and analyse competitors and advertising links
**Requirements**:
- Three+ years of experience in digital media marketing
- Four+ years of experience in running paid media specifically
- Google ads certified
- Google Data Studio and SEM Rush
- Google Tag Manager
- Proven experience as a PPC Manager on multiple accounts
- Experience in data analysis and reporting
- Well-versed in the principles of search engine marketing (SEM)
- Experience with google ads: Search, display, and shopping, discovery, performance, max, YouTube
- Working knowledge of analytics tools, including the implementation of tracking on websites
- Up-to-date with the latest trends and best practices in search engine marketing
- Extensive experience with Google Tag manager implementations and custom event setup
- Comfortable navigating Wordpress
- Understanding of HTML, CSS and JavaScript is a plus
- Proficiency in Excel completely essential
- Analytical thinking with strong math skills
- Strong computer skills - BS/MS degree in marketing or a quantitative, test-driven field
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