Digital Marketing Specialist

4 weeks ago


Johannesburg, South Africa PlaceTalent Full time

**Education**:

- ** Degree or Relevant experience within Digital Marketing**

***

**Skills/Experience required**:

- ** No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).**:

- ** Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.**:

- ** Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, Facebook, etc).**:

- ** Latest Facebook Blueprint a must.**:

- ** Proficiency in MS Excel, PowerPoint, and Word.**:

- ** Knowledge of marketing automation technology preferred.**:

- ** Project Management Skills**

***
- ** Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms for a variety of internal campaigns.**:

- ** Develop, maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.**:

- ** Manage the creation of large keyword lists.**:

- ** Optimize copy and landing pages for paid search engine marketing campaigns**:

- ** Manage display network placement lists on AdWords and other contextual advertising platforms.**:

- ** Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.**:

- ** Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.**:

- ** Provide oversight, manage, and be able to generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.**:

- ** Keep pace with search engine and PPC industry trends and developments.**:

- ** Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.**:

- ** Monitor and evaluate search results and search performance across the major search channels.**:

- ** Communicate to team and management on project development, timelines, and results.**

*



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