Wine & Tourism Marketing Manager

3 weeks ago

Cape Town, South Africa A24 Group Full time

**Wine & Tourism Marketing Manager**

**Overview**: Nestled in a cool climate region and proudly standing at number 53 among the world's best vineyards, Benguela Cove offers more than just exceptional wines. We provide unparalleled sustainable tourism experiences, ranging from aerial whale watching to unique wine tastings. As we continue to increase our presence in the wine and tourism sector, we are seeking a dedicated Wine & Tourism Marketing Manager to lead our efforts. This individual will breathe life into our vision, ensuring every offering - from our luxury villas to our enchanting vineyard safaris - resonates with our target audience.

**Key Responsibilities**:

- **Strategic Marketing Development**:

- Design and execute a comprehensive marketing strategy, emphasizing our distinct wine and tourism offerings.
- Understand market trends, competitor activities, and customer preferences to shape marketing decisions.
- **Digital & Traditional Campaigns**:

- Oversee the creation of engaging content, both digital and print, to highlight our diverse experiences such as wine tastings, pontoon boat rides, and the Moody Lagoon restaurant.
- Monitor and optimize campaign performance, ensuring a strong ROI.
- **Luxury Villas Promotion**:

- Curate and implement marketing campaigns tailored to our luxury villas, accentuating their exclusivity and charm.
- Collaborate with travel agencies, influencers, and media outlets to boost villa bookings.
- **Event Marketing**:

- Promote and market our events, weddings, and the adventure golf & splash facility to maximize attendance and ensure memorable experiences.
- Partner with event planners, bridal magazines, and family-oriented platforms to increase our reach.
- **Collaboration & Partnership Development**:

- Work closely with internal teams, such as those managing the helicopter trips, pontoon boat rides, and cellar experiences, ensuring a cohesive marketing approach.
- Develop and maintain relationships with tourism boards, local businesses, and other relevant stakeholders to enhance our visibility.
- **Budget Management**:

- Prepare and manage the annual marketing budget, ensuring every cent is well spent.

**Requirements**:

- Bachelor’s degree in Marketing, Tourism, or related field. A background in wines or viticulture is highly advantageous.
- Proven experience in the wine and/or tourism marketing sector.
- A deep understanding of digital marketing tools, trends, and platforms.
- Exceptional communication and interpersonal skills.
- A creative mind that can capture the essence of Benguela Cove and translate it into compelling campaigns.

**What We Offer**:

- Competitive salary.
- The chance to work in a diverse role, showcasing the best of what Hermanus, Western Cape has to offer.
- A supportive, collaborative, and innovative work environment.
- Opportunities for growth and continuous learning.

**Where?**

This position will not be based in Hermanus and will be based in the Cape Town Area

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