Rsa - Digital Marketing Specialist (Leisure Brands)
2 weeks ago
**Job no**: 514003
**Brand**: Flight Centre
**Work type**: Full time
**Location**: Johannesburg West
**Categories**: Marketing, Web, Creative & UX
**General Information**
**Job title**:
**Digital Marketing Specialist
**Purpose**:
Planning, implementing and monitoring Flight Centre’s SEM, Ecommerce Remarketing strategy, oversee SEO together with Marketing leader. Increase brand awareness, improve Marketing efforts and increase transactions and enquiries.
**Primary duties and responsibilities (KRAs)**
- Manage Flight Centre Google Adwords account - drive strategy for eCommerce and Flight Centre
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Provide continuous feedback monthly reporting
- Liaise with Global team regarding SEO and aligning strategies.
- GotBot Framework management
- Maintain and manage the relationship with Criteo(Third part Vendor)
- Maintain and manage the relationship with Salesforce
- Strategizing and building cart abandonment tactics for eCommerce to increase recovered sales
- Manage onpage SEO with SEO Expert and Content Team(PR Company)
- Rollout of onpage SEO strategy together with Global Team and Marketing Leader
**Hierarchy**:
Leisure Marketing Leader
**Key communication and relationships**:
**Internal**: Product and Marketing, GM’s, Area Leaders, Consultants, Customer Experience.
**External**: Contracted suppliers and customers.
**Job Requirements**
**Education and qualification**:
**Minimum requirements**
**Added advantage**
Matric
Google Adwords certified.
Travel Industry experience
**Experience**:
- Digital tertiary qualification
- Digital fluency - using technology and apps to optimise efficiency
- Strong understanding of analytics and how it applies to digital. Being able to make informed decisions.
**Other**:
**Location**:
Flight Centre Head Office (Blackheath)
Travelling:
As per business needs
Office hours:
To be confirmed
Additional:
**Functional / job-related**
**Competency**
**Proficiency required**
Basic
Intermediate
Advanced
Excellent written and verbal communication skills in English
1
2
**3
Good interpersonal and engagement skills
1
2
**3**
Ability to work under pressure and extreme time constraints
1
2
**3**
Strong Reporting skills
1
2
**3**
Ability to multi task
1
2
**3
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