Rsa - Digital Marketing Specialist (Leisure Brands)

2 weeks ago


Johannesburg, South Africa Flight Centre Full time

**Job no**: 514003

**Brand**: Flight Centre

**Work type**: Full time

**Location**: Johannesburg West

**Categories**: Marketing, Web, Creative & UX

**General Information**

**Job title**:
**Digital Marketing Specialist
**Purpose**:
Planning, implementing and monitoring Flight Centre’s SEM, Ecommerce Remarketing strategy, oversee SEO together with Marketing leader. Increase brand awareness, improve Marketing efforts and increase transactions and enquiries.

**Primary duties and responsibilities (KRAs)**
- Manage Flight Centre Google Adwords account - drive strategy for eCommerce and Flight Centre
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Provide continuous feedback monthly reporting
- Liaise with Global team regarding SEO and aligning strategies.
- GotBot Framework management
- Maintain and manage the relationship with Criteo(Third part Vendor)
- Maintain and manage the relationship with Salesforce
- Strategizing and building cart abandonment tactics for eCommerce to increase recovered sales
- Manage onpage SEO with SEO Expert and Content Team(PR Company)
- Rollout of onpage SEO strategy together with Global Team and Marketing Leader

**Hierarchy**:
Leisure Marketing Leader

**Key communication and relationships**:
**Internal**: Product and Marketing, GM’s, Area Leaders, Consultants, Customer Experience.

**External**: Contracted suppliers and customers.

**Job Requirements**

**Education and qualification**:
**Minimum requirements**

**Added advantage**

Matric

Google Adwords certified.

Travel Industry experience

**Experience**:

- Digital tertiary qualification
- Digital fluency - using technology and apps to optimise efficiency
- Strong understanding of analytics and how it applies to digital. Being able to make informed decisions.

**Other**:
**Location**:
Flight Centre Head Office (Blackheath)

Travelling:
As per business needs

Office hours:
To be confirmed

Additional:
**Functional / job-related**

**Competency**

**Proficiency required**

Basic

Intermediate

Advanced

Excellent written and verbal communication skills in English

1

2

**3
Good interpersonal and engagement skills

1

2

**3**

Ability to work under pressure and extreme time constraints

1

2

**3**

Strong Reporting skills

1

2

**3**

Ability to multi task

1

2

**3



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