Digital Marketing Specialist

4 days ago

Johannesburg, South Africa The Recruitment Agency South Africa (TRASA) Full time

**Overview**

**Digital Marketing Specialist**

**Job Title**:
Digital Marketing Specialist Division:
Marketing Location & Address: Germiston, JHB

Reports to: Marketing Operations Manager Direct Subordinates: Total Staff in Function: WORKING RELATIONSHIPS:
**Internal**:

- BM’s & Brand Team
- Marketing Team External:

- Vendors
- Resellers/Partners
- End Users/Customers
- Service Providers

**JOB SUMMARY**:
Main Purpose of Position: The main purpose of the Digital Marketing Specialist is to plan, develop and execute digital programmes and campaigns including online advertising, website strategy, social media, and mobile deliverables, providing assistance to the Marketing Team to manage various online platforms and drive traffic, create leads, encourage engagement, retain customers and ultimately deliver sales, ensure that all digital platforms pertaining to the business are optimized and kept up to date with all the current digital management tools.

A key component aspect of the position is being able to develop, launch and manage new campaigns that promote the business and services to defined target audiences, as well as the ability to manage workflow and work alongside external or internal creative teams.

**RESPONSIBILITIES AND DUTIES: KPA PERFORMANCE STANDARDS**

Managing company websites
- Ensure content on all company sites is kept up-to-date, relevant, and accurate.
- Ensure that the content of all sites is well-structured and easy to find from a UX perspective.
- Liaise with all role players: Vendors, Brand managers, Service providers, and the Marketing team.
- Assist with content management for the company websites.
- Keep copy up to date and create new content at appropriate times. Company social media
- Developing creative and engaging social media content and posts for the brands.
- Set up PPC campaigns and manage allocated budgets for social media activities.
- Managing the day-to-day handling of all channels such as LinkedIn, Facebook, Twitter, Instagram & YouTube - adapting content to suit the different channels Digital Campaigns
- Monitor redirects, click rate, bounce rate, and other KPIs.
- Keep a project sheet for all campaigns.
- Utilise strategic media partners for the breadth and effectiveness of digital campaigns.
- Manage PPC campaigns and budgets effectively.
- Assist with setup and registration.
- Manage lead generation campaigns for the business and brands.
- Prepare and present campaign reports regularly General
- Prepare and present reports regularly.
- Manage and update all marketing tools and resources.
- Stay up to date with developments and generate new ideas to draw the audience’s attention across all online marketing mediums.
- Provide creative ideas for lead generation, lead qualification, communication, brand awareness, and engagement.
- Manage, track, and report digital marketing activities and ROIs COMPETENCIES:
Knowledge - You must know: Skills - You must be able to perform: Attributes - You must in a way that will drive successful performance which is supported by the Company’s values.
- Knowledge of Marketing best practices
- Knowledge of SEO best practices
- Knowledge of digital media best practices
- Knowledge of company policies and process
- Knowledge of the IT industry
- Excel Intermediate.
- Excellent command of written English with copy accuracy.
- Experience using Everlytic, GoToWebinar or similar programs
- Demonstrated accuracy and attention to detail with creative and copy.
- Ability to deliver on Vendors’ needs and understands target markets.
- Demonstrated ability towards business intelligence.
- Ability to manage, prioritize and deliver multiple assignments effectively.
- Strong analytical skills and attention to detail.
- Able to remain calm and make informed decisions under pressure.
- Trust - It is the starting point of working together, feeling safe, belonging to a group and being able to grow our values even stronger.
- Attitude - always demonstrate your best in your role and ensure professional attitude with internal and external customers.
- Respect - demonstrate respect with actions and words to internal and external customers.
- Accountability - accountable for the consequences of your action, both positive and negative.
- Integrity - consistently honest and truthful in dealings with peers, customers, and vendors.
- Teamwork
- strive to work productively in co-operation with one another, fostering a healthy atmosphere with mutual support, thus allowing everyone to achieve their own work-related goals.
- Enjoyment - be creative and enrich the working atmosphere. Internal training associated with competencies:

- Adhere to and complete the Company Learning Map issued during the first week of employment to meet the expectation

**Minimum Qualifications**:

- Marketing Diploma or BCom Marketing Degree and or relevant Diploma with Online/Digital media as a major Minimum Experience:

- At least 2-3 Years’ experience in digital marketing.

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