Multi-brand Education Manager

6 months ago

Johannesburg, South Africa L'Oreal Full time

**Multi-brand Education Manager**

**RESPONSIBLE FOR**:

- The multi-brand education community & strategy for the Professional Products Division (Brands include: Kerastase, Redken, L’Oreal Professional, Matrix, Pureology, Mizani)
- Transforming the Education function in country
- Reinventing the function as a stylist-driven ecosystem powered by personalised stylist data at scale

**KEY STAKEHOLDERS**:

- GM and Mancom
- Education community
- Brand & Commercial teams
- External stylists & customers
- External stakeholders of the profession

**KEY JOB ACCOUNTABILITES**:
**Education Transformation**:

- Defines the **strategic direction** and roadmap for this transformation in South Africa, ensuring stylists’ needs are at the heart of a **flexible O+O **experience** (Online + Offline)
- Change Management - Lead change initiatives by fostering a culture of adaptability and continuous improvement among staff and stakeholders. Address resistance to change and facilitate a smooth transition.
- ** Inspires** and leads the internal and external **education** **community** in the **digital **and **social** transformation of the function (LSA implementation, upskilling, career paths.)
- Defines the right **organizational structure** (educators & freelancers)
- ** Strategises **and **optimises** our **interactions** with **stylists**, to increase education** **reach** and **amplify** its **impact**, turning our education into a strong **business** / **growth** driver and **engagement **/ **advocacy** driver
- Identifies and scales-up the opportunities for **return on **investment** of education across the PPD brands
- Propose, pilot and analyze **relevant education indicators**:

- Driving the development and leading the upskilling of **business acumen** within our **professional community** and** industry**.
- Responsible for the **School strategy**, support and **implementation plan**:

- In charge of** Education P&L shift**:

- ** Team leadership** and **development**:

- Must have MS Excel Skills (Advanced) - Use data-driven insights to make informed decisions. (Budget Management - Develop and manage budgets related to educational transformation initiatives).

**Multi Brand**:

- Generates **multi-brand education** content** and co-ordinates brand content
- Manages **academies** (allocation, strategy) in a multi-brand approach
- Ensures **consistent execution** across brands
- Be the **spokesperson** for issues concerning the **profession**

**Access**:

- Drives **implementation** of the **Access platform** as a strategic growth driver and prepares its transformation to a **social selling platform**:

- Leads an editorial content strategy to **deliver best-in-class digital content** to engage and educate our stylist via the Access platform
- Implements a **data tracking strategy**, using Access and other tools, to provide stylists with **personalised solutions** and the business with **data insights** which generate sales
- Must have leadership, project management, educational expertise, and communication skills.
- Excellent in Strategic Planning - Develop and execute a comprehensive strategic plan for the educational transformation team.

**Management**:

- Expert community Lead for **Education Managers** across brands
- 5+ years in people management - Ability to drive changes and improvements within the educational sphere.
- Establish systems for evaluating team performance, curriculum effectiveness, and teaching methods.
- Ability to collaborate with educators and curriculum designers to create and update educational programs and courses that are innovative, relevant, and effective.
- Ability to provide training and support for educators and teams.
- Leads and animates functionally
- Reports to **GM**:

- Sits on** Mancom**

**TECHNICAL & PROFESSIONAL COMPETENCIES REQUIRED**:

- Elevates** customer experience & Service attitude - **fosters **empathy**, knows customer profiles & transmits **customer-centricity**:

- Strong experience in hairdressing & or beauty experience -** Managing team** of educators / BA’s etc - with a **training focus** and upskilling passion
- Knowledge of **brands’ identities** and value propositions & knows **selective beauty universe**:

- Ability to **strategize education** to support PPD’s overall strategy & go to market
- Drives business through **service & retail education** - aligned to **business priorities**. Co-operates with 360 internal & external stakeholders guaranteeing a consistent customer experience.
- ** Designs, transmits & empower** - designs appropriate **learning solutions for customer** experience; delivers & transmits educational content; provides personalized **follow-up & coaching**; animates learning communities with passion.
- ** Collaboration**:

- Ability to** **influence**:

- Strong **customer service** and** **communication **skills
- ** Analytical & data** management skills
- ** Awareness of latest digital **trends**:

- Understanding of **soci

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