L'oréal Sa Multi-brand Education Manager Ppd

4 weeks ago

Johannesburg, South Africa L'Oreal Full time

RESPONSIBLE FOR:

- The multi-brand education community & strategy for the Professional Products Division (Brands include: Kerastase, Redken, L’Oreal Professionnel, Matrix, Pureology, Mizani)
- Transforming the Education function in country
- Reinventing the function as a stylist-driven ecosystem powered by personalised stylist data at scale

KEY STAKEHOLDERS:

- PPD GM and Mancom
- Education community
- Brand & Commercial teams
- External stylists & customers
- External stakeholders of the profession

KEY JOB ACCOUNTABILITES:
Education Transformation:

- Defines the strategic direction and roadmap for this transformation in South Africa, ensuring stylists’ needs are at the heart of a flexible O+O experience (Online + Offline)
- Inspires and leads the internal and external education community in the digital and social transformation of the function (LSA implementation, upskilling, career paths.)
- Defines the right organizational structure (educators & freelancers)
- Strategises and optimises our interactions with stylists, to increase education reach and amplify its impact, turning our education into a strong business / growth driver and engagement / advocacy driver
- Identifies and scales-up the opportunities for return on investment of education across the PPD brands
- Propose, pilot and analyze relevant education indicators
- Driving the development and leading the upskilling of business acumen within our professional community and industry.
- Responsible for the School strategy, support and implementation plan
- In charge of Education P&L shift
- Team leadership and development

Multi Brand:

- Generates multi-brand education, content and co-ordinates brand content
- Manages academies (allocation, strategy) in a multi-brand approach
- Ensures consistent execution across brands
- Be the spokesperson for PPD on issues concerning the profession

Access:

- Drives implementation of the Access platform as a strategic growth driver and prepares its transformation to a social selling platform
- Leads an editorial content strategy to deliver best-in-class digital content to engage and educate our stylist via the Access platform
- Implements a data tracking strategy, using Access and other tools, to provide stylists with personalised solutions and the business with data insights which generate sales

Management:

- Expert community Lead for Education Managers across brands
- Leads and animates functionally
- Reports to PPD GM
- Sits on PPD Mancom

TECHNICAL & PROFESSIONAL COMPETENCIES REQUIRED:

- Elevates customer experience & Service attitude - fosters empathy, knows customer profiles & transmits customer-centricity
- Strong experience in hairdressing & or beauty experience - Managing team of educators / BA’s etc - with a training focus and upskilling passion
- Knowledge of brands’ identities and value propositions & knows selective beauty universe
- Ability to strategize education to support PPD’s overall strategy & go to market Drives business through service & retail education - aligned to business priorities. Co-operates with 360
-internal & external stakeholders guaranteeing a consistent customer experience.
- Designs, transmits & empower - designs appropriate learning solutions for customer experience; delivers & transmits educational content; provides personalized follow-up & coaching; animates learning communities with passion.
- Collaboration
- Ability to influence
- Strong customer service and communication skills
- Analytical & data management skills
- Awareness of latest digital trends
- Understanding of social media levers
- Proven people leadership capability and experience necessary

L'ORÉAL COMPETENCIES
- Innovator
- Strategist
- People Developer
- Integrator
- Entrepreneur

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.
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