SEO & Social Media Marketing Specialist

2 days ago


Pinetown, South Africa Royal Tent Full time

Duties & Responsibilities:
The Individual will be responsible for SEO and Social Media Marketing which requires that they manage all search engine optimization and marketing activities. They will also be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks and all SEM campaigns on Google in order to maximise ROI. They will also be overseeing and managing social media pages for marketing purposes.

Desired Experience:

- 5-7 years experience in a SEO and Social Media Marketing

**Responsibilities**:

- Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and campaigns
- Google My Business optimization.
- Optimise copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and analyse competitor advertising links.
- Develop and implement link building strategy.
- Outstanding ability to think creatively, strategically, and identify and resolve problems.
- Excellent verbal and written communication skill.
- Ability to work within a team and independently.
- Strong organizational, time management, and analytical skills.
- Reviewing and analyzing client sites for areas that can be improved and optimized.
- Research competitors and provide suggestions for improvement.
- Identify the latest trends and technologies affecting our industry.
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing
- In-depth experience with website analytics tools (e.g., Google Analytics, SEM Rush, Link Research tools etc).
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up to date with the latest trends and best practices in SEO and SEM. Skills and competencies:

- High level reporting to Executive Management Team.
- Extensive Knowledge of Digital Marketing.
- Extensive Knowledge of Lead generation.
- Goal orientated and results driven work ethic.
- Ability to Manage multiple projects from start to end.
- Excellent communication and interpersonal skills.
- Must demonstrate ability to meet deadlines.

Preference:
Age: 27 years and above

**Experience**:

- Digital Marketing and Content Creation and SEO management: 5 years (required)



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