Brand Manager

2 weeks ago


Cape Town, South Africa SACAP Full time

The South African College of Applied Psychology (SACAP) is the leading independent provider of education in psychology, counselling and coaching, offering accredited undergraduate and postgraduate qualifications.

SACAP is looking for a Brand Manager based at Head Office, Cape Town. The Brand Manager is responsible for driving the brand strategy and ensuring consistency across all channels (internal and external) and all divisions of SACAP.

**Responsibilities**: Brand Strategy and Positioning**
- Assist the Head of Marketing in the management of strategic Marketing and Customer Relationship activities
- Driving brand consistency across all channels, campuses and events both internally and externally
- In-depth Understanding of a range of communication channels (ATL, digital channels, including paid search, SEO, PPC, social as a media channel, inbound, digital DM, etc.) in order to ensure consistent and effective brand tone and execution
- Understanding of our target audience needs and behaviour

**Strategic Reporting and Analysis**
- Assist in strategically analyzing and reporting on Marketing initiatives to inform business opportunities
- Analyse customer data and insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
- Stay current on market trends and competitive activity

**Other**
- Assist in managing brand budgets.
- Project manage new launches and initiatives

**Qualifications and Experience**:

- Minimum relevant tertiary degree or diploma in marketing / digital marketing
- More than 3 years’ experience in a similar role
- International market experience (advantageous)
- Experience in Private Higher Education (advantageous)

**Personal Attributes**:

- Leadership skills
- Deadline driven
- Positive attitude and responsibility
- Tech savvy and independently minded (proactive)
- Passionate about their work
- Team Player
- Challenger Mentality - creative, innovative and solutions driven, non-traditional

**Skills**:

- A good understanding of brand and marketing principles
- Excellent written and verbal communication skills
- Analytical thinking
- Exhibit the ability to jump from the creative side of marketing to analytical side; able to demonstrate why ideas are analytically sound
- Strong leadership and project management
- Great at multi-tasking and delegating
- Organization and responsibility
- Collaboration and teamwork

**Operating Hours**:
This is a full-time position operating from Mondays to Fridays*:
Monday to Thursday: 08:30am to 17:00pm

Friday: 08:30am to 16:00pm
- Due to the nature of this role, there will be a need to work flexible hours to the extent to_ which it is reasonably necessary to perform the duties of the position._



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