Promotions & Merchandising Supervisor

9 months ago

Durban, South Africa RCL FOODS Careers Full time

**RCL FOODS** is recruiting for a driven, highly energized, people and sales-orientated **Promotions & Merchandising Supervisor** to join our dynamic, fast-paced, Sales team within the Baking business unit.

The role will be based in **Durban** and report to the Promoter Supervisor.

**Duties & Responsibilities**:
**Merchandising Management - General**
- Overall management of in-store maintenance by merchandisers - Price Labels/Driving Share of Shelf/Stock on Shelf/Stock Rotation etc.
- Motivate, Coach, and Develop the merchandising field force - so as to ensure that the merchandising team understands the relevant principals and Merchandising & Marketing Standards.
- Develop, implement, and manage the merchandiser territory cover plans & ensure effective deployment of merchandising field force on a daily basis.
- Manage the merchandising field force effectiveness in trade (Rate of Sale, Returns, Crate Management).
- Also, initiate own value-added initiatives within the regions, and make such recommendations to the company’s management.
- Conduct regular analysis and feedback of merchandisers to the Marketing manager and make suggestions as and where applicable to increase the effectiveness of Merchandisers.
- Negotiate space for Sunshine products per store and optimum shelf space and placement.

**Promotions Planning and Implementation**
- Working with Marketing Asst. drive the development of quarterly store planograms.
- Ensure effective implementation of planograms.
- Evaluate the effectiveness of promotional activities.

**Promotions Management - General**
- Overall management of in-store maintenance by promoters - PMGs/Promotional Displays/Gondola Ends/Pricing Strategies/Price Labels/Driving Share of Shelf etc.
- Motivate, Coach, and Develop the promoter field force - so as to ensure that they understand the relevant principals and Promoting & Marketing Standards.
- Based on direction from the Marketing manager develop, implement, and manage the promoter territory cover plans & ensure effective deployment of promotions field force on a daily basis to support promotions being implemented.
- Manage the promoting field force effectiveness in trade.
- Specific promotional period P.O.S / promotions execution and displays.
- Timeous delivery of P.O.S and promotional items to the trade.
- Timeous collection of promotion period P.O.S.
- Manage & maintain effective P.O.S. / promotional records within given territories.
- Also, initiate own value-added initiatives within the regions, and make such recommendations to the company’s management.
- Conduct regular analysis and feedback of promotional activities to the Marketing manager and make suggestions as and where applicable to increase the effectiveness of promotional activities undertaken.
- Monitor post-promotion sales and make suggestions or recommendations to maintain sales achieved during promotional activities.

**Effective Personnel Administration and Management**
- Ensure roster is in place for Merchandising/Promotions staff.
- Ensure all stores are covered at all times implementing a backup plan for any absenteeism.
- Monitor the performance of the merchandising/promotions workforce.
- Give regular feedback to management on personnel performance.
- Ensure the merchandiser/promoter incentive scheme is effectively implemented and monitored.
- Ensure timeous submission of figures relating to incentive scheme and calculation of wages.
- Where and when necessary, institute relevant performance management processes.
- Ongoing development and training of merchandising/promotional workforce.

**Customer Liaison**
- Manage store-level relationships; provide feedback to sales and marketing manager regarding store-specific issues.
- Where applicable (e.g. Makro, Game), develop relationships with store-level buyers.
- Manage customer complaints on Sunshine products; ensure all complaints are relayed to Head Office using the official customer complaints process.
- Management of communication of any stock issues; stock difficulties, stock-outs, deliveries, etc.

**Sales Management - General**
- Oversee sales orders on a daily basis and conduct sense-check to verify accuracy. Where necessary, in conjunction with the store amend the order.
- Overall management of returns by merchandising/promotions staff. Identify areas of weakness and implement corrective actions.
- Manage sales targets through monitoring.
- Monitor and communicate pricing in stores, investigating identified discrepancies. Confirmation of pricing and list price in accordance with the cycle deal sheet.
- Ensure effective communication of any pack changes and new product innovations to the workforce and customers.
- Monitor returns per store and reasons for returns. Develop and implement corrective actions.
- Monitor crate management per store and reasons for discrepancies. Develop and implement corrective actions

**Minimum Requirements**:
**Education**

Matric and relevant tertiary qualification.

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