Starke Ayres: Key Accounts Manager
13 hours ago
To drive growth and profitability thereby maximising returns from the sales of Starke Ayres’ approved range of retail products through designated Key Accounts, co-ordinating and managing the Company’s national sales efforts within the framework of company policy as determined from time to time.
**Responsibilities**:
- Develops a Joint Business Plan, per designated Key Account, in conjunction with each customer.
- Determines the Regional/National market potential of designated Key Accounts with regard to the Starke Ayres range of retail products.
- Identifies and implements sales opportunities to ensure notable achievements in Key Accounts.
- Develops and implements a national marketing and sales plan for the designated Key Accounts.
- Implement listing of relevant products where applicable.
- Negotiates and implements all trade prices with designated Key Accounts.
- Negotiates National promotions in conjunction with the Regional Sales Managers.
- Annually submits financial budget based on projected National Key Account sales expenses and capital expenditure in conjunction with the National Sales Manager.
- Monitors and controls such expenses, motivating for adjustments as and when required.
- Evaluates Starke Ayres’ retail product range on an ongoing basis, identifies weaknesses and makes recommendations with regard to new product introductions and deletions.
- Determines national promotion and advertising needs of Key Accounts under his/her control and formulates and implements an effective product support programme in conjunction with the Retail Product Managers and Regional Sales Managers.
- Plays a key role in the planning and implementation of new product launches with Key Accounts under his/her control, in conjunction with the Retail Product Managers and Regional Sales Managers.
- Provides relevant input into product forecasting and budgeting for designated Key Accounts, and makes adjusts as necessary
**Requirements**:
- Matric / Tertiary Sales Certificate
- Horticultural or Marketing Degree (Ideal)
- 5 years + Key Accounts / FMCG / Sales experience
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