Marketing Brand Ambassador

2 weeks ago

Cape Town, South Africa StaffCentral Consulting Full time

**Job Duties/Responsibilities will include**:
Monitoring all agreed brand priorities, levels of investment, volume and profit goals by region/brand

Drive the development process of the in market experiences through the management/influencing of internal and external resources.

Share intelligence with marketing and commercial departments to support world class development.

Provide input to assist in the development of activity cycle planning.

Interpret and analyse information in respect of customer account, consumer, competitor activity and opportunities for brand development

Understand industry, customer and consumer profiles through regular market visits, attending consumer/brand feedback sessions, etc

Establish mutually beneficial annual business plans with customers based on the agreed brand and channel strategy.

Conduct brand immersion and education to bar staff, consumers as well as internal staff and any person that would be able to contribute to the strategy and brand plans

Identify, manage and brilliantly execute brand events and media exposure opportunities.

One-on-one contact with targeted consumers to fulfil the following objectives

Development, growth and furtherance of Key Brand Projects, i.e. Key Cities and Spiritual Home, etc.

Manage the respective trade budget and ensure that all activies fall within the budget and relate to the performance goals of the business and brands.

Collaboration with the Brand Manager to develop campaigns that will create memorable moments and drive consumer demand and brand loyalty.

Establish relationships with top on and off trade customers

Develop points of entry for outlets outside of route to consumer, Rugby Clubs, Fishing clubs, sports clubs.

Brand education/induction for traders to be implemented regularly

Attendance at and management of Brand specific Consumer events

Monthly competitor activity report back to Trade Marketing Manager, Commercial and marketing teams.

Monthly reporting on brand activities, activity grids and the ROI of activities

Driving sales through helping the Commercial team by training bar management/staff on cocktails and brand/product knowledge. Assist the commercial on-trade team win pouring rights for cocktails and spirit brands by owning the drinks menu and by development of staff loyalty program.

Reflect brand style and be the public face of the brand. Support the commercial team and 3rd Party PR teams with execution of programs, promotions and events requiring extraordinary knowledge.

Appropriate tertiary qualification

Honours’ Degree would be advantageous but not a must

Exposure across different channels and different levels of customer channels (e.g. National Accounts; Field sales; On-trade/Off trade)

Understanding the South African Alcohol Beverage Market

Budgetary and cost containment experience

Event management/customer and consumer interaction experience

Research interpretation, tools and usage

Competitive analysis

Consumer insight and understanding

Influencing skills, with a level of comfort in working across levels and functions within the organization.

Develops compelling, commercially viable customer plans with innovative thinking

Sells ideas and concepts to external and internal stakeholders in the developmental stage

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