Digital Marketing Analyst
3 months ago
**SUMMARY/OVERVIEW**
This role reports directly to the Director of Analytics and incorporates an advanced level of Analytics product knowledge and client relationship skills.
**PRIMARY RESPONSIBILITIES**
- Audit and implement tracking for various marketing tools such as Google Analytics 4, Google Tag Manager, and various marketing pixels.
- Implementation and management of cookie consent banners.
- Deployment and management of server-side tracking via Google Cloud Platform and Google Tag Manager.
- Configuration of performance reports for clients.
- Assist team members with conversion tracking and setup.
- Creation of documentation for new and existing tools in the world of technical marketing.
- Ensure on-time delivery of all reports and deliverables.Problem solving and providing recommendations and solutions to complex problems for clients.
ADDITIONAL RESPONSIBILITIES
- Show thought leadership by participating in the creation of various forms of marketing collateral, which include but are not limited to: webinars, company newsletters, blogs, video content, product positioning, etc.
- Other duties as assigned.
**KNOWLEDGE & SKILL REQUIREMENTS**
- Advanced proficiency (and certification, if applicable) with the following tools:
- Google Analytics 4
- Google Tag Manager - must have experience setting up eCommerce for GA4, server-side experience is a major plus.
- Chrome Developer Tools
- Comprehensive ability to write code in JavaScript, HTML, CSS, and Regular Expressions
- Basic understanding of relational databases.
- Familiarity with SEO and Paid Media and tools and platforms.
- Strong attention to detail.
- Self-motivated, directed, and an ability to constantly evolve and learn on the job through self-teaching and certification.
- Curious and active learner who seeks out the latest trends in the field.
- Ability to work remotely and independently, have a strong focus on details, and are driven by timelines.
**ADDITIONAL SKILLS**
- Google Cloud Platform (Cloud Run, BigQuery, App Engine)
- Google Looker Studio
- Cookie Consent Management Platforms (OneTrust, CookieBot, etc.)
- CRM and marketing automation platforms (Hubspot, Pardot)
- CMS platforms (Wordpress, Shopify)
**WORKING CONDITIONS**
- 100% remote position - anywhere in South Africa
- Work may require occasional weekend and/or out-of-regular hours work
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