Marketing Executive for Fashion House

2 weeks ago

Johannesburg, South Africa Belmar Personnel Full time

An expert in Traditional and Digital Marketing and external communications with experience including Media, Events, social media & Technology and Fashion & Beauty.
- Minimum of 10 years experience
- Masters /MBA in Marketing
- Market Related Salary

Key responsibilities:

- Create, implement and be accountable for the companys marketing strategy, working closely with the HODs and the sales team.
- Provide full marketing and digital strategy, planning and implementation service.
- Develop innovative ideas in line with the business strategy that express the company's vision and story.
- Project management including idea development, sourcing and formulating copy, selecting images, layout, proofing and print management.
- Manage marketing projects whilst working cross-functionally with the AFI team (Heads of Department through to junior members).
- Be a positive motivating and inspiring team player and mentor to junior members.

Strategy
- Undertake, critically analyze and react to market research to identify and implement tactical marketing initiatives in response to market circumstances.

Marketing
- Manage the day-to-day strategic marketing, including traditional and Digital channels of AFI.

Brand Management
- Ensure AFIs values and brand DNA are maintained in all marketing communications, both internal and external.
- Generate content strategies to increase brand engagement and build customer relationships.

Social media / website
- Manage the development and maintenance of the companys website.
- Lead on managing AFI-generated content using digital communications and social media to meet B2B and B2C business objectives.
- Manage and when needed, write curated content for social media, websites, brochures, ads, and magazines.

Budget
- Manage and be accountable for the agreed marketing budget
- Networking and Customer Relations
- Identify and create PR opportunities to maximize media coverage.
- Attend networking opportunities.
- Contribute to maintaining the reputation of AFI by managing relationships with key stakeholders.

Proposals
- Provide support to the sponsorship team
- Write and manage the production of marketing material, including sponsorship proposals.
- Present high-quality and focused proposals with HODs to potential sponsorship partners.

Essential skills and experience:

- Passionate about fashion, lifestyle and events.
- Ability to think creatively.
- Curious, globally minded and enthusiastic.
- Proactive with the ability and confidence to use initiative.
- Organised and methodical, with the ability to manage workload and priorities autonomously
- Ability to respond positively to pressure and take a flexible approach to change. Excellent oral and written communication skills with copywriting experience
- Work well with a wide range of people.
- Persuasive and diplomatic.
- Comfortable presenting to senior stakeholders.
- Proven business awareness with commercial acumen.
- Budget management experience.
- Providing excellent service to sponsors, ensuring they receive ROI coverage at events.

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