Operator Experience

2 weeks ago


Durban, South Africa Unilever Full time

MAIN JOB PURPOSE:
Overview:
Attracts customers by creating and delivering valuable content and personalized experiences. Forms connections that our customers are looking for and solves their problems. Gains valuable insights on the end-to-end customer experience and drives growth strategies for UFS.

JOB SUMMARY / RESPONSIBILITIES:
- Drives the full Operator Lifecycle for all key operator segments.- Understands the end-to-end buying journey of our key operator types & improves the key moments that matter.- Plans & executes omnichannel journeys and campaigns that drive the full lifecycle, including lead management.- Plans & creates content to drive both the operator lifecycle and our operator’s goals along their buying journey.- Ensures optimal business processes to ensure frictionless delivery of all marketing activities.- Continuously measures & optimizes all marketing activity from both the optimizes and business perspective. Provides actionable insights to the OCT (Minimum frequency = monthly).-
- Develops Partner ecosystems to increase reach/content/credibility.

KEY REQUIREMENTS- Strategy into action- Business Accumen- Customer centricity- Creative & persuasive content- Performance Measurement % Analysis- Project Management- Digital Expert

Tools to Master:
1.Marketo (simple & advanced campaigns)

2.AEM (including Adobe Assets)

3.Google Analytics

4.Facebook Business Manager

5.Hotjar/Adobe Target

6.SEM Rush



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