Brand Manager

4 months ago

Cape Town, South Africa Brown-Forman Full time

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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- Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.
- Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
- Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
- Enriching Life. Enriching Careers - At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Meaningful Work From Day One

The Brand Manager - Southern Africa leads brand building for the Jack Daniel’s Family of Brands (JDFOB) across all Southern Africa markets. As Brand Manager JDFOB, this person must be a dynamic, creative, collaborative &, inclusive marketer who is excited by the opportunity to step change JDFOB brand growth. A courageous brand builder who thinks strategically while simultaneously managing flawless execution, and translates insights into action will be successful and fulfilled by this role.

The role is responsible for managing the JDFOB for Southern Africa, consisting of:

- Jack Daniel’s Old No. 7
- Jack Daniel’s Flavours
- Jack Daniel’s Single Barrel
- Gentleman Jack, and
- Jack Daniel’s RTDs*

The role is responsible for leading the JDFOB across Southern Africa, collaborating closely with our partners to deliver volume, value & brand health metric growth across the JD portfolio and, ahead of competitors in the Southern Africa territory.

What You Can Expect
- Southern Africa Brand Strategy:

- Working with Regional Marketing Manager to set & refine the long term JDFOB brand strategy for Southern Africa
- Working with Regional Marketing Manager to deliver investment plans to drive profitable JDFOB growth, underpinned by:

- A deep understanding of consumer insights
- Category context, competitor brand performance & activity
- Measurement & evaluation, enabling acceleration or optimization of investment
- Being a key proponent of the Brown-Forman Brand Growth Framework, internally & externally (agencies & distributor)
- Ensuring alignment & compliance with Global brand strategies, partnerships & priorities
- Southern Africa portfolio development:

- Support the Regional Marketing Manager, regularly assessing & evaluating the existing JDFOB and future portfolio evolution needs
- Working with Finance & Regional Marketing Manager, support the pricing strategy across JDFOB, ensuring compliance with global guidance
- Brand planning:

- Lead the brand planning process across the JDFOB, working with RGBC brand managers, ensuring delivery of these plans in line with B-F planning cycle parameters
- Ensure process is collaborative & inclusive with internal cross-functions & distribution partner
- Support Regional Marketing Manager in identifying resources & tools necessary for brilliant execution across markets
- Ensure robust measurement & evaluation of marketing activities, leveraging/ requesting the tools necessary to support this
- Work collaboratively with Regional Marketing Manager, Area Manager & distributor partner to ensure synergy between brand plans, country plans & commercial activities
- Measurement, Evaluation & Tracking
- Be a key proponent for a measurement & evaluation culture within B-F, consistently assessing all JDFOB marketing activities and, determining opportunities for improvement or acceleration
- Support in building a culture that is constantly aware of category, consumer & channel trends, ensuring our business is informed & empowered to make decisions in response to these.
- Fluent in assessing, diagnosing & reporting marketing & commercial data
- Support in championing competitor activity monitoring, with rest of marketing team & distributor partner, ensuring competitor activities are tracked & reported, equipping B-F SA to respond in an appropriate & timeously manner
- People management (indirect):

- Through strong collaboration with Regional Marketing Manager, Area Manager & RGBC, provide clear direction and objectives, managing execution & implementation priorities for the region
- Clear & inclusive communication - Be able to communicate & collaborate with a

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