Brand Manager
6 months ago
Zando was founded in 2012 and since then has grown exponentially to become South Africa's biggest online fashion store. Zando forms part of the Jumia Group, the leading e-commerce platform in Africa. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive. With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa and offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.
**WHAT YOU WILL BE DOING**:
- Develop content strategies for our brand and coordinate this communication within the marketing team
- Liaise with internal and external stakeholders to ensure excitement about Zando as a brand
- Ensure our brand is exposed in an impactful way while staying within pre-set budgets
- Develop and roll out a PR strategy for Zando and get all necessary stakeholders involved
- Maintain and develop relationships with media and brand ambassadors in the fashion industry
- React to mentions in the online or offline press; be available for interviews and statements
- Analyse responses and generate reports and recommendations
- Conduct market research to understand Zando's current brand perception
- Plan events and brand building campaigns to boost Zando's brand perception in line with our set out brand strategy and coordinate its execution with other departments at Zando
- Keep up-to-date with the latest techniques and industry developments and trends
- Track and measure the result of marketing campaigns to optimise performance
**WHAT WE ARE LOOKING FOR**:
- Degree/diploma in Communication, Marketing, Design or equivalent
- A minimum of 5 years of experience in a Brand Management position
- Knowledge and experience in the SA fashion industry is essential
- Experience in an e-commerce setting is an advantage
- Sound understanding of Social Media tools and strategies
- Ability to work independently and as part of a team
- Strong understanding of market research, consumer behaviour and branding principles
**WE OFFER**:
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African e-commerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
- This appointment will be made in accordance with the Company's Employment Equity Plan and preference will be given to people from Designated Groups and people with a disability, provided such job applicants meet the inherent criteria of the vacancy.
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