Paid Media Manager

7 months ago


Southern Suburbs, South Africa Homechoice Full time

homechoice is a leading South African homeware retailer. For over 35 years we’ve helped our customers create beautiful homes they love with an innovative range of quality products they can afford.

**What you will love doing in this role**
- Develop and implement a data-driven paid media strategy aligned with overall marketing objectives and business goals.
- Manage paid media budgets across various channels, including Search Engine Marketing (SEM), Display Advertising, Social Media Advertising, and other relevant marketplaces.
- Lead and mentor a team of Paid Media Specialists, providing training and guidance to ensure optimal campaign performance.
- Select the most effective paid media channels and platforms to reach target audiences.
- Conduct thorough market research and competitor analysis to stay ahead of industry trends and identify new advertising opportunities.
- Create and manage high-performing, on-brand ad creative that resonates with target audiences.
- Partner with Marketing, Creative, and Analytics teams to ensure seamless campaign execution and optimization.
- Continuously monitor campaign performance, analyze data, and identify areas for improvement.
- Generate detailed reports highlighting campaign performance metrics, return on ad spend (ROAS), and customer acquisition costs.
- Stay up-to-date on the latest paid media trends, technologies, and platforms

**What you'll need to do this role**
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Proven 5 years + of experience in paid media marketing, with a track record of developing and implementing successful campaigns across multiple channels.
- Strong understanding of paid media platforms and tools, including Google Ads, Facebook Ads Manager, Twitter Ads etc. and programmatic advertising platforms.
- Excellent analytical skills, with the ability to interpret data, analyze performance metrics, and derive actionable insights.
- Strategic mindset with a passion for driving results and achieving client objectives through paid media channels.
- Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve goals.
- Excellent communication and presentation skills, with the ability to convey complex ideas and strategies to clients and internal stakeholders.
- Knowledge of industry regulations and compliance standards related to paid media marketing.

**Attributes and Behaviours**
- Attention to detail
- e-commerce experience across paid advertising
- Strong Data Analysis, Manipulation and Reporting Skills
- Strong Problem Solving Skills and Solutions Orientated
- To work under pressure in a time sensitive environment
- To work with all levels of management

**Behaviours we love**
- Wow my **customer**
- Walk in my customers’ shoes
- Deliver on my promises
- Deliver insight-led solutions my customers need
- Treat the business as?**my own**
- Take accountability
- Be curious, creative & explore opportunities
- Do it right & at the right time
- Play as a **team**
- Be helpful
- Be inclusive
- Find the fun


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