Product Manager: Food and Beverage
5 months ago
**Overview**:
The Product Manager is responsible for leading the development and strategy of specific product segments, the individual must possess a strong background in the food and beverage chemical industry, demonstrate strategic thinking, and have a proven track record in managing product lifecycles from pre-launch to discontinuation.
Managing a diverse product portfolio, the Product Manager engages with suppliers, facilitates feedback to sales streams, provides technical support to customers and sales teams, and ensures effective dissemination of product information.
The role requires a strategic thinker capable of orchestrating the entire product lifecycle and acting as a bridge between suppliers, internal teams, and customers.
**Qualifications**:
- University (First degree), i.e. Bachelor of Science, Microbiology, Food Science, or related
**Experience**:
- 3 - 7 years, preferably in product management
**Duties**:
**Product Strategy and Development**:
- Conduct market research and analysis to identify opportunities and threats within the product segment, focusing on positioning
- Collaborate with cross-functional teams to develop and refine product strategies aligned with business objectives
- Drive new product development initiatives, from concept to launch, ensuring adherence to quality and regulatory standards (NPI - New Product Implementation)
- Oversee existing product development (EPD), managing stock forecasting for up to 10 principals and 100 SKUs
- Prepare product costing, including shipping details, and share comprehensive templates with the commercial team
**Market Positioning**:
- Develop an in-depth understanding of customer needs and market trends to strategically position products
- Conduct competitive analysis to identify key differentiators and establish a competitive advantage based on the specific product
- Collaborate with marketing teams to create compelling messaging and positioning for speciality chemicals
- Engage in marketing activities with local industry bodies, including sales and marketing efforts, editorials, and advertorials
**Lifecycle Management**:
- Take ownership of the entire product lifecycle, managing products from introduction to end-of-life
- Monitor product performance and customer feedback, utilising data-driven insights to enhance product offerings
- Collaborate closely with category management, sales managers, production, quality, and supply chain teams to optimise existing products and introduce improvements
**Cross-Functional Collaboration**:
- Collaborate seamlessly with sales, marketing, supply chain, and quality teams to ensure alignment and effective communication
- Provide training and support to sales teams, enhancing their product knowledge and driving successful sales strategies
- Act as a liaison between different departments, facilitating smooth product development and launches
**Compliance**:
- Stay updated on local and international regulatory requirements related to products
- Participate in industry associations such as Coschem, SAFOS, CTFA, or related organisations
- Collaborate with the quality team to ensure compliance with regulatory standards
**Job Competencies**:
**Core Behavioural Competencies**
Builds Collaborative Relationships
Results Orientation
Ensures Accountability
Customer Focus
Continuous Improvement and Development
Situational Adaptability and Resilience
Strategic Thinking
Decision Quality
Balances Stakeholders
Analytical Thinking
**General**:
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