Digital Analyst

20 hours ago

Cape Town, South Africa Clicks Group Limited Full time

**Position Summary**:
**Industry**:Wholesale & Retail Trade
- **Job category**:Market Research and Analysis**Location**:Cape Town
- **Contract**:Permanent**Remuneration**:Market Related
- **EE position**:Yes**Brand**:Clicks Group**Introduction**:
We are looking to recruit a Digital Analyst to work within our Customer Insights department. The role will be based at Clicks Head Office in Cape Town and will report to the Customer & Market Insights Manager.

**Job description**:
**Job Purpose**:

- To establish tracking, monitoring and reporting of all digital channels for the business.
- To interpret the data and supply insights to enable the Commercial and Marketing Teams to develop the correct strategies and tactics to grow the digital channels.

**Job Objectives**:

- Ensure all digital channels are set up to be tracked and monitored accurately and all metrics tagging information to be documented and communicated - including to all outsourced vendors
- Monitor, analyze and report on the performance of marketing campaigns and digital channels, including monthly, weekly and ad-hoc analysis requests to provide functional management and business stakeholders with regular & relevant scorecards and reports
- Continuously improve metrics consistency, accuracy, performance and reporting capabilities
- Analyse day to day digital channel performance to constantly monitor for optimum performance and to be able to react as soon as possible
- Deliver insights to help the digital marketing and commercial community make data-driven decisions and improvements and identify opportunities for growth
- Exhibit a high level of expertise in driving the data strategy across multiple "listening posts" - web sites, surveys, testing, CRM systems, personalization, market research, etc.
- Utilize presentation and business writing skills to communicate to various levels of stakeholders

**Minimum requirements**:
**Education**
- Bachelor's degree - statistics, mathematics, business science
- **Experience**:

- 5 to 7 years cumulative digital or web analytics experience
- At least 3 to 4 years working with standard digital analysis tools
- 2 years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
- Thought leadership: needs to be on the cutting edge of the digital industry and really love diving into the numbers
- Work effectively both independently and as a member of a cross functional team
- Excellent communication skills and ability to interact with all levels of end users and technical resources

**Knowledge& Skills**:

- Financial and budgeting understanding and experience
- Ability to request, obtain, analyse and tabulate data
- Strategic thinking, excellent organizational and decision making skills
- Commercial mind-set.
- Ability to process large data sets and condense, summarise effectively for management views
- Working knowledge of social media platforms (Facebook, Twitter, Pinterest, Instagram, Tumblr, YouTube, Google, Vine) and online monitoring and measurement tools such as Radian 6, Google Analytics, Facebook Insights, Twitter Analytics.
- Working knowledge of ecommerce platforms eg. Hybris and the measurement tools
- Project management skills, business process redesign principles, tools and techniques
- Good knowledge of Excel, BI Tools and visual analytic tools
- Understands the complex digital ecosystems and best practices and applies this knowledge to their work

**Competencies**:

- Reports and scorecards delivered accurately and on time
- Accurate data tagging and identification
- Customer KPI improvements - traffic to site, dwell time
- Marketing campaign ROI

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