Digital Marketing Analyst
2 weeks ago
We have a very exciting and stimulating job opportunity for an experienced, mid-weight digital marketing analyst at a leading financial services company in Cape Town. We’re looking for an analytics expert with strong execution, project management & reporting skills to support the company’s marketing team.
You will analyse and specify requirements to solve complex Digital Marketing challenges, set KPIs and regularly report on digital performance on campaigns. Your ability to align project delivery to business priorities and expectations will be essential. To succeed in this role, you should have exceptional analytical, project management and execution skills and thrive in a high-performance culture.
If you are highly skilled in the digital space with experience in analytics, analysing complex data sets and monitoring customer/client trends then keep reading as this role will be a dream come true for you
**Responsibilities**:
Analysis
Identifying business requirements and articulating them into agency/vendor briefs (software for development and digital campaigns)
Implementation of reliable tracking and benchmarking across digital platforms
Translation of business requirements into digital KPIs
Identifying and testing of web and software defects
Monitoring and communicating trends, anomalies & insights based on analytics and other research
Implementation of industry and global digital best practice for design, user experience and technology. Execution and project management
Ensure day-to-day execution of business deliverables are met on time
Ensuring high quality and timeous delivery/execution of software and campaign-related projects
Managing agency/vendor efforts and stakeholder expectations
Driving cost efficiencies in line with marketing budgets
Managing competing resources and priorities
Building positive working relationships with internal and external stakeholders. Digital reporting
Providing and presenting regular campaign and digital reports
Effectively communicating insights-driven recommendations.
**Requirements**:
A university degree in business or related field
Certification in a digital marketing field (advantageous)
Extensive knowledge of digital analytics and optimisation including, but not limited to campaign performance, multi-variate testing, event-based analytics, marketing funnel & attribution measurement
Proven track record managing deadline-driven digital projects, campaigns and agency/vendor partners
Good working knowledge of web and software including software development process, UX design principles, business analysis & testing
Experience working cross-functionally to support communications and brand activities as well as other internal business stakeholders
Proficiency in the MS Office suite
Resilient and solution-focused
Deadline focused
Excellent planning, organisational and time management skills
Exceptional analytical skills
Highly numerate
Detail-oriented with the ability to align with big picture objectives
Client-centric mindset
Strong communication and presentation skills.
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