Cluster Marketing Manager

2 months ago

Johannesburg, South Africa Marriott International, Inc Full time

**Job Number** 24174553
**Job Category** Sales & Marketing
**Location** Johannesburg Marriott Hotel Melrose Arch, 42 The High Street, Melrose Arch, Johannesburg, Gauteng, South Africa VIEW ON MAP
**Schedule** Full-Time
**Located Remotely?** N
**Relocation?** N
**Position Type** Management
**JOB SUMMARY**

The Cluster Marketing Manager promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share and building broader portfolio and brand awareness.

Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in the region and liaises and builds deep partnerships with the regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages incremental marketing opportunities ranging from partnerships and third-party sites. Reports out on campaign performance to SMR (Sales, Marketing and Revenue Management) leadership as requested.

**CANDIDATE PROFILE**

Education and Experience

Required:

- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR
- 4-year bachelor’s degree in marketing, Public Relations, Business, or related major; 2 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

**CORE WORK ACTIVITIES**

**Marketing and Digital**
- Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel and/or cluster of hotels that align with business priorities, with support and consultation of the Director of Marketing
- Cultivates partnership with and active participation in demand generation strategy development (SMR).
- Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
- Partners with Revenue Management to develop and execute promotional strategy.
- Support group lead generation efforts.
- Runs, reviews, analyze and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.
- Manages internal and external partners to verify deliverables are executed to support hotel strategy.
- Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
- Monitors and provides recommendations for SEO and update as needed in collaboration with MDS, DFM or agency.

**Content Management**
- Sets overarching messaging strategy for hotel/cluster of hotels aligned with positioning.
- Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
- Creates landing pages and Discovery pages to enhance content, as applicable.
- Manages guest communications (e.g. confirmation, pre-arrival, etc.).

**Partnerships and Public Relations**
- Identifies and cultivates partnerships internally and externally, including MDS/DFM.
- Maintain frequent, active engagement with Director of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices and overall digital trends for the portfolio of hotels
- Manages PR agency, if applicable, or internal PR messaging
- Manages execution of PR events and promotions.

**Outlet and Ancillary**
- Manages outlet marketing opportunities on third party and local partner sites.
- Defines in-house F&B program in partnership with F&B manager and manage F&B marketing execution.

**Social Media**
- Develops and implements social media strategy.
- Manage paid social media budget and strategy.
- Assists in reviewing social media content calendars and collect local area and property events.

**General**
- Leads, owns, and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing, and distribution).
- Measures and communicates success of campaigns and digital performance using relevant reports tools.
- Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GM, Sales and Revenue leaders, regional team, media representativ

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