Marketing Manager

3 weeks ago


Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Marketing Management**Date**:18 Aug 2023- Discovery - Marketing
Senior Marketing Manager - Vitality
- **About Discovery**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.**Key Purpose**
- The Senior Marketing Manager is responsible for driving member engagement with Vitality by getting members to lead healthier & fitter lifestyles. The successful incumbent will partner with business, external partners as well as the team that they will be leading, to develop & implement integrated, strategically aligned marketing solutions & communication.**Areas of responsibility may include but not limited to**

**_Leads the growth, engagement & customer value management for the Vitality (SA) marketing portfolio_**
- Creates and provides input into the marketing, brand and communication strategy
- Implements the marketing, brand and communication strategy, operational plan and targets for areas of responsibility.
- Implements fit for purpose marketing systems, policies and practices, and continually reviews and improves on them.
- Keeps abreast of key industry trends & practices.
- Creates innovative, consistent, integrated solutions to improve business practices, processes and synergies to increase sales, efficiencies or effectiveness.
- Proposes initiatives and identifies opportunities for growth, expansion or new direction.
- Develops and manages the execution of multiple projects and campaigns from conception to post implementation.
- Secures approval for all content relating to the organisation's reputation destined for internal and external publication.
- Works cross-functionally to help develop advertising and promotional programmes, pricing, and positioning and manages information flow between the department, clients and service providers.
- Ensures that all communication is relevant, meaningful and drives positive engagement.
- Working closely with the Discovery Vitality teams, and Discovery marketing & digital teams to ensure a consistent, client centric experience.
- Delivers marketing and digital expertise (content marketing generation, writing and subediting)
- Collates, compiles and reports on key business metrics.

**_Manages people and ensures continuous improvement and professional development _**
- Ensures that the team is highly motivated, challenged and supported.
- Recruits and develops quality staff as required in consultation with the Head of Marketing and HR.
- Delegates responsibility and authority whilst monitoring and managing performance
- Maintains up to date professional and technical knowledge and keeps abreast of industry trends and pertinent legislation.
- Ensures that the team has excellent product and technical knowledge in order to deliver strategy and build brand.
- Contributes to team success by ensuring team commitment and cohesion; values individual contributions and shows respect for others.
- Respects diversity and builds an environment that values equity and inclusivity.

**_Builds and manages operational relationships with internal & external stakeholders_**
- Interfaces with senior business colleagues to contribute to the brand and communication strategy.
- Researches local and international trends and business enablers and makes recommendations for their customisation and incorporation into operations.
- Provides expert guidance to colleagues on industry best practice.
- Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.
- Manages, balances and aligns customer requirements and quality of service to build brand presence and strength.
- Uses customer feedback to inform service delivery improvements.
- Engages with business partners, resolves conflicts and builds effective relationships.
- Collaborates with stakeholders to plan and implement solutions to business challenges.
- Aligns key business strategies and goals and ensures deliverables are communicated to internal and external customers; secures necessary documentation and sign-off.
- Builds and maintains vendor and supplier relationships, ensuring good communication and clear expectations.
- Facilitates constructive partner meetings.
- Ensures that the company's image is enhanced in all interactions with external and internal stakeholders
- Creates opportunities for keeping the organisation and its products/ services in front of public and the trade.

**Competencies**
- Brand building
- Leads generation
- Digital advertising and social media
- Leading and Supervising
- Worki


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