Market Manager

2 weeks ago

Sandton, South Africa Coloplast Full time

Location:

Sandton, ZA Sandton, GT, ZA

Job Family:
Marketing

Country/Region:
South Africa

Our Wound Care strategy is "Winning Every Day".

To bring this strategy to life means to exert passion, pride, and persistence in what we do - every day.

We excel by being close to our customers and our markets.


In South Africa, the opportunity to develop the Wound Care business is significant - both by taking market share and also by developing markets through improved standards of care.

To do this, we are hiring a Market Manager for Wound Care for South Africa and Sub Sahara.


The Wound Care - Market Manager is responsible for the business area growth strategy across South Africa and Sub Sahara.

This includes devising our overall WC strategy as well as working with our commercial leaders in setting clear, regional priorities, and translating those into our Annual Business Plans.

Together with our regions, the Wound Care Market Manager develops an active, value-based portfolio strategy and - critical to our success in Wound Care - plans and implements our key programs in close cross-functional collaboration with the sales team.


Overall, the Wound Care - Market Manager is the commercial lead to ensure we have clinically relevant and commercially compelling local value propositions in place that drive our growth strategy - relevant to all stakeholders: patients, clinicians, and payers.

You will be part of the South African Marketing team and report to the Head of Marketing.

Your Key Responsibilities will be

Develop WC growth strategy for South Africa: Across a diverse market, develop the mid - and long-term plan to drive growth in WC. Ensure strong alignment with key HQ functions, and with the sales team on opportunities, challenges, and, importantly, issue identification and prioritization.

Develop and deliver a strong local value proposition: Use insights and a better understanding of market dynamics to formulate strong commercial and tactical plans supported by the right local portfolio strategy. Develop strong product communication to drive brand preference.

Operational and strategic portfolio management:

Locally, ensure that our market has a strong and relevant portfolio that truly reflects the market dynamics and that enables the delivery of our value proposition at the product level.

Drive market access (public and private) through effective management of pricing and building relationships with key stakeholders in the market.


Stakeholder management:

Manage the execution of the wound care marketing plans and activities with our distributor channel to ensure that all plans are implemented timeously.

Drive engagement with the distributor sales team and develop alignment on a strategic approach to the market, ensuring the consistency of the Coloplast brand.

Professional qualifications


We are looking for an experienced, commercially minded marketer with a proven track record of implementing local projects with high impact.

Minimum 3 years marketing degree
Relevant experience in Wound Care Marketing would be preferable
Strong business acumen and commercial understanding
Strong project management skills across functions
Strong analytical skills and good command of excel
Excellent numerical skills with an analytical approach to Marketing and the ability to construct fact-based recommendations and business cases
Strong ability to internalize the diversity and complexity of the South African market and to identify opportunities based on this
Ability and willingness to travel 25%


Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs.

Employing about people and with products available in more than 143 countries, we are one of the world ́s leading medical device companies.

We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.

Watch the film. Follow us on LinkedIn. Like us on Facebook.

54000
LI-CO

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