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Marketing Expert

4 weeks ago

Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Marketing Management**Date**:12-Apr-2023**Discovery - Marketing**

**Content Lead: Investments, Insurance and Employee Benefits**

**About Discovery**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As a global thought leader, Discovery is passionate about innovating to not only achieve financial success, but also to ignite positive and meaningful change within our society.**Key purpose**
- The Content Lead: Investments, Insurance and Employee Benefits is responsible for the content deliverables of Discovery Invest, Cogence, Discovery Life, Discovery Insure and Employee Benefits. The Content Lead combines the creativity and skill of a specialist writer with leadership, organisational and problem-solving abilities to meet the content objectives of each business. Reporting to the Head of Content, the Content Lead oversees the day-to-day content planning, generation and execution of content development. The Content Lead supervises freelance writers, with the responsibility to create compelling thought leadership, brand and social media content for Discovery’s investment, insurance and employee benefit offerings. The Content Lead plays a key role in coordinating, planning and collaborating with various internal, marketing, editorial and project teams to deliver high-quality content for various target audiences and platforms.**As the Content Lead, areas of responsibility include, but are not limited to ,the following**:

- Meeting with editorial and project teams on the various insurance, investment and B2B brand portfolios, as well as social media and PR teams, to brainstorm and develop content ideas for all media channels
- Planning and managing daily content operations for the portfolio
- Supervising freelance writers and other content producers, as required for different projects and briefs
- Collaborating with the Head of Content to understand content priorities and solutions
- Presenting content opportunities and solutions to heads of brand, social media and PR
- Planning and approving briefs to writers
- Managing project plans and schedules, workflow data and related administration
- Identifying unique content opportunities in line with the key messages and priorities stipulated by business stakeholders
- Identifying opportunities for content that will be suitable and relevant for a media audience
- Collaborating with a broader team to identify opportunities that will build the thought leadership position of experts and leaders in the business
- Researching and overseeing the development of content for various executive LinkedIn profiles
- Identifying opportunities where data insights from business can be leveraged in content
- Assisting the team in conducting interviews with a wide range of internal and external stakeholders to produce content according to client briefs
- Developing and managing content plans according to content and marketing strategies
- Assisting the team in developing content in various forms, including press releases, opinion pieces, website content, media responses and reports
- Project-managing large content projects when required
- Working with and providing support to the Head of Social Media on social media content
- Working with various internal and external stakeholders, including clients and suppliers
- Managing briefs for video and photography shoots, as well as design agencies

**In this role, the Content Lead is responsible for ensuring continuous improvement and professional development, including**:

- Fostering an environment conducive to cross-functional skills transfer, and coaching freelance writers where required
- Cultivating an environment where creativity and innovation are encouraged
- Maintaining professional and technical knowledge and keeping abreast of industry trends
- Contributing to team success by ensuring team commitment and cohesion
- Valuing individual contributions and showing respect for others
- Respecting diversity and encouraging an environment that values inclusivity
- Building and managing operational relationships with internal stakeholders
- Engaging with senior business colleagues to contribute to brand or communication strategy
- Researching local and international trends and business enablers, and making recommendations for content and editorial plans and strategies
- Providing expert guidance to colleagues on industry best practice
- Participating in meetings and forums to share knowledge, encourage innovation and manage complexities.

**Competencies**
- Understanding of the financial, insurance and investments landscape
- Excellent writing skills, with experience in technical financial writing an advantage
- Abili

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