Pillar Marketing Lead-1

2 weeks ago

Sandton, South Africa FirstRand Bank Limited Full time

Description

Hello Future Customer Pillar Marketing Lead

Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our team in FNB Private Segment Marketing Exco, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now's the time to imagine your potential in a team where experts come together and ignite effective change.

Are you someone who can:

Design, develop and execute an integrated financial services marketing strategy to maximise growth across business areas Align stakeholders to common vision, and provide strategic leadership on building value propositions with end customer and customer touchpoints in mind as appropriate Craft internal definitions of integrated financial services for marketing enablement and aligned to voice of customer insights Develop integrated frameworks, guidelines and optimisation plans to enable outcomes across customer sub-segments, product houses, tools & enablers, and distribution touchpoints Develop customer segment integrated advice marketing frameworks Define effective touchpoints for business and marketing enablement outcomes across customer sub-segments Commission and/or interpret data, analytics and research to craft short, medium, and long term integrated financial services plans. Develop operational processes and cadence across the relevant business value chains to build integrated customer approaches and articulation Use data to inform tactical shifts in marketing and customer journey positioning in relation to business and customer outcomes targeted Effectively manage and deploy limited budget towards business goals Develop IFS playbooks to practically support business units across the value chain Shift marketing process to work item and on-platform methodology to unlock efficiency and impact for customer marketing and experience Engage and enable Pillar Marketing Leads with positioning and messaging hierarchy that ladders up to IFS and deploys over 1-3 years Build marketing NPV / ROI models to assess and communicate marketing impact as well as inform decision making. Build, socialize and deploy marketing performance dashboards in relation to key areas of segment strategic levers Use data to demonstrate empirical shifts in customer outcomes through integrated financial services. Define workstreams and target audiences internally and externally for thought leadership in this area Commission and package customer stories for demonstration and influence marketing builds across owned platforms Drive synergy and collaboration across diverse areas in the value chain Play a pivotal role in the leadership team, with business peers, and with reporting line teams Influence and align strategic intent and delivery to add value for customers and shareholders. Apply a customer-centric approach that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships. Ensure that the customer is at the centre of the business philosophy, operations and ideas.

You will be an ideal candidate if you:

Must have Post grad related qualification. Must have at least 15 years of experience working in a Financial Industry, with at least 8years in management or senior strategic roles Marketing and/or customer strategy experience

You will have access to:

Opportunities to network and collaborate A challenging working environment that is progressive and agile Opportunities to innovate where initiative is taken and owned end to end

We can be a match if you are:

Adaptable and curious Analyse complex data sets Thrive in a collaborative environment

#Post

#FNB

#LI-NP2

Job Details

Application Closing Date

31/05/24

All appointments will be made in line with FirstRand Group's Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.

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