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Digital Marketing Specialist

4 weeks ago

Somerset West, South Africa Mandelo Full time

**WHO WE ARE**:
We’re an e-commerce marketing agency based in Somerset West. As a Shopify+ partner, we create highly converting and successful digital solutions for large and very cool brands. Working from the WorkWiser co-working offices, we have a flat organisational structure of incredibly passionate people. At Mandelo, we keep teamwork, respect for each other, having fun in what we do, self-development, and our clients’ success high.

**WHAT WE’RE LOOKING FOR**:
For our Somerset West office (Western Cape, South Africa), we’re looking for a Paid Social Specialist with a minimum of 2+ years of experience working with paid media campaigns across platforms such as Meta (Facebook, Instagram), Twitter, TikTok and Snapchat.

**RESPONSIBILITIES**:

- Manage campaign set-up, monitor conversion-driven performance metrics, A/B testing, and reporting across digital channels.
- Work closely with the Marketing Director to formulate client-specific strategies for all paid conversion-orientated media as well as brand awareness media.
- Perform daily and weekly account checks and independently taking steps to improve campaign performance.
- Monitor industry best practices and trends to identify new campaign opportunities to drive improved results ensuring a profitable ROI on all assigned clients.
- Manage allocated budgets, ensuring not to overspend or underspend
- Create reports that provide insight and value to clients.
- Maintain certifications recommended by the company to develop your profile.
- Follow strict Quality Assurance processes to deliver error-free work and to ensure all campaigns are running as intended.

**ATTRIBUTES, QUALIFICATIONS AND EXPERIENCE REQUIRED**:

- Minimum 2+ years working directly on platforms such as Meta Business Manager, TikTok, Twitter, Snapchat.
- Proven track record of analysing data and trends to continually optimise media campaigns for efficient ROI
- Understanding of Google Analytics (GA4 Advantageous).
- Attention to detail, problem-solving and time management skills, an analytical mindset, and able to meet deadlines.
- Knowledge of Shopify E-Commerce Platform would be advantageous.
- Proficiency in Excel or Google Sheets.
- A team player with exceptional organisational and technical skills.
- Attention to detail.

**WHAT WE OFFER**:
Besides the basics, we offer an experience-based salary and understanding of the e-commerce industry. It is important to us that you keep on developing your skills. We promote further study and offer courses, copious amounts of great coffee, and laughter.

**INTERESTED?**

Ability to commute/relocate:

- Somerset West, Western Cape: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Google Ads: 1 year (preferred)
- Facebook / Meta Ads: 1 year (preferred)
- Google Analytics: 1 year (preferred)
- MS Excel / Google Sheets: 1 year (preferred)

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