Field Marketing Specialist

6 months ago

Johannesburg, South Africa Exim International Full time

**PURPOSE OF THE JOB**

**KEY RESPONSIBILITIES**

**1. Merchandising and Visual Presentation**:

- Implement effective merchandising strategies to optimize the presentation and visibility of our products within butchery and retail spaces
- Ensure that all displays, shelving, and signage align with brand guidelines and convey a consistent brand image
- Monitor and maintain product inventory levels on shelves, making recommendations for restocking as necessary
- Regularly visit assigned stores to assess visual presentation, identify opportunities for improvement, and address any issues that arise

**2. Marketing Promotion Execution**:

- Collaborate with marketing teams to understand upcoming promotions, campaigns, and product launches
- Plan and execute the setup of promotional displays, ensuring that they are engaging, well-organized, and compliant with promotional guidelines
- Train store staff on the specifics of each promotion, providing them with the knowledge and tools needed to effectively communicate promotion details to customers
- Monitor the success of promotions by tracking sales metrics and gathering feedback from store staff
- Recruiting and managing casual staff if needed for additional wet demos

**3. Point of Sale (POS) Materials**:

- Coordinate the distribution of POS materials, including posters, banners, shelf talkers, and other promotional collateral
- Ensure that POS materials are strategically placed within stores to maximize visibility and impact
- Regularly update and refresh POS materials based on campaign schedules and changes in marketing strategies

**4. Ensure the success of new product launches by identifying key opportunities to merchandise and create awareness in store**

**5. Relationship Building**:

- Develop and maintain positive relationships with store managers, staff, and other key stakeholders at each retail location
- Communicate regularly with store teams to gather insights, share updates, and address any concerns related to merchandising and promotions
- Act as a bridge between the brand and the retail partners, fostering collaboration and mutual success

**6. Data Collection and Reporting**:

- Collect data and insights related to merchandising effectiveness, promotion success, and customer engagement.
- Monitor competitor activity and ensure it is communicated to sales teams with recommendations on how to mitigate any share loss
- Compile and analyze data to provide actionable recommendations for continuous improvement.
- Create regular reports detailing the impact of merchandising efforts and promotional activities

**REQUIRED MINIMUM EDUCATION & WORK EXPERIENCE**
- Minimum Matric plus 5+ Years relevant experience in a similar position in the FMCG industry
- Valid driver’s license and own reliable transport will be advantageous
- Working knowledge of Microsoft office packages
- Hard working
- Self-motivated and driven
- Attention to detail essential
- Fully bilingual (English & Afrikaans or any other language)
- Great relationship building skills
- Excellent organisational and planning skills
- Target driven
- Deadline driven

**Job Types**: Full-time, Permanent

**Salary**: R10,000.00 - R15,000.00 per month

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