Marketing Executive

24 hours ago


Cape Town, South Africa Travel Counsellors Full time

The opportunity
We are looking for a bright and innovative marketing executive who will join our South African team in Cape Town. You’ll have the amazing opportunity to reach your potential among some of the most talented people in travel.
Main responsibilities
Our brand
Travel Counsellors may be the best kept secret in the travel industry. But with close to 2,000 agents globally and a limitless future the brand will be moving to the forefront and we are looking for great people to come on that journey with us.
Our customers
Create and deliver customer campaigns, marketing communications & and assets for our customers (leisure and corporate travellers).
Our franchisees
We recruit senior travel agents and set them up with their own travel business.
You will work alongside our recruitment manager, ensuring that we have a strong brand presence and promoting our brand and franchise opportunities.
You will maintain the content across all the companies websites, leisure, corporate and people. You will create marketing assets needed to help recruit and onboard travel counsellors.
You will participate in onboarding of new franchisees
Training
Our suppliers
You will set up and maintain partnership programme, engage with approved suppliers and design and consumer campaigns
Events
You will participate in design and execution of all SA based events
Marketing campaigns

Seeks ways to understand customer/market behaviour and sentiment; proposes relevant content and tests
Regular liaison with business development and recruitment Manager and collaboration with the global marketing team.
Image selection
Owning the content provision and collation process including achieving supplier/company sign-off
Copywriting for customer and recruitment blogs
Measurement and analysis

Using a variety of tools and techniques to measure and analyse campaign and activity results, and preparing substantiated management information reports for all stakeholders

**REQUIREMENTS**:
Summary of key attributes and qualifications

Min. two years’ experience in a full-time employed marketing role
Cape Town based role
Must be available to travel as and when needed.
A people person, with strong interpersonal and relationship-building skills and an outgoing personality; happy liaising with external suppliers and internal stakeholders
An excellent communicator, both written and verbal in English.
Driven, passionate and enthusiastic - ready to roll sleeves up and get stuck in
The ability to problem-solve to achieve deadlines
Organised with exceptional attention to detail and a desire to achieve high standards
Enjoys working as part of a team yet capable of working proactively and autonomously
Able to multi-task and work under pressure, in an often-impatient environment with many priorities
Customer/people-focused
Takes ownership of responsibilities and focuses on impact, delivery and achievement.
Summary of desirable attributes and qualifications

Marketing qualification desirable
Sector experience of travel, leisure, or hospitality desirable
Experience in using website CMS
HTML, video editing or Adobe Creative Suite would be advantageous though not essential


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