Precision Research and Insights Manager

11 hours ago

Brackenfell, South Africa ShopriteX Full time

**Role Purpose**

The Precision Research and Insights Manager is responsible for performing modern, on-demand precision research using Shoprite's rich customer and transactional retail data assets, including surveying customer preferences and executing quantitative and qualitative research and attitudinal insights with the aim of supporting strategic retail decisions and monetising surveys as a service to the Group's large FMCG supplier base. The role will build and run end-to-end research processes, including formulating research objectives, modern questionnaire design for various channels of data collection and analysis and impactful insights delivery to key decision-makers within the retail organisation and to its external trading partners. The Precision Research and Insights Manager will be required to answer business questions fast, with on-demand shopper data that is updated daily. Our rich omnichannel customer data will allow you to deliver shopper, people and brand insights with speed, scale and coverage.

**For your first **90 days, you will**:
Develop 3-5 modern on-demand insights survey products, and an end-to-end research capability as part of the ShopriteX Insights team. You will run your first proof of concept, and work with key stakeholders to start offering the products to FMCG trading partners and other non-retail partners. You will also deliver a plan to meet the research billing target for the first year.

**In the next 90 days, you will**:
Meet your billing target for the period and deliver a plan to fully scale the proposition.

**Role Description**
- Create an end-to-end precision survey service for external retail FMCG suppliers as well as internal users of customer research, including commercial buying teams, marketing and management.
- Own and execute end-to-end research and insights development, leveraging Shoprite's rich customer and transactional retail data assets.
- Design and develop modern, on-demand precision surveys tailored to meet specific objectives for a variety of retail FMCG clients as well as prospective buyers outside of the retail sector.
- Develop and maintain a sales pipeline for research products to clients.
- Manage the analysis and presentation of research results, synthesising and presenting insights through inspirational storytelling to influence internal/external opinions and decisions
- Design and perform qualitative and quantitative research to attempt to understand why people act, buy, or think a certain way including researching their attitudes, opinions, and actions and designing surveys to discover prospective customers' preferences.
- Run survey campaigns to collect, analyse and compile statistical data, using modern and traditional survey collection methods.
- Collect data on consumers, competitors and the marketplace and consolidate and transform information into actionable items, reports, and presentations.
- Design, organise, and manage the distribution of research materials.
- Partner with sales, brand, and commercial teams to deliver insights that meet specific business questions.
- Support other members of the team on projects and research initiatives and provide guidance on research best practices.

**Qualifications and experience**
- Degree or Diploma in Business, Research Design, Market Research or a related field with a strong research focus - (essential).
- +3 years experience in a senior research capacity or role with extensive knowledge of marketing, advertising and media research analysis along with a proven track record of researching and providing customer insights - (essential).
- Strong quantitative and qualitative research analysis experience within a business environment - (essential).
- Deep knowledge of research methods, technologies and tools and end-to-end research design including questionnaire design, survey programming and data analysis - (essential).
- Experience working with large data sets, distilling it down and shaping it in a way that delivers actionable insights and derives value - (essential).
- Well-versed in communicating business recommendations and insights into well-packaged and visually appealing presentations - (essential).
- Experience designing and delivering insights in a large retail organisation - (highly desired).
- Experience with retailer-specific data (POS, Retailer Rewards Card data etc.) - (highly desired).

**Key competencies and work ethic**
- Motivated self-starter with good energy and drive. Able to work and make calculated decisions independently.
- Analytical, critical thinker - Grasps and integrates multiple sources of data to identify optimal solutions. Works with complex data sets to identify insights that result in concrete business ideas and profitable growth. Able to define root cause factors from data, experience and judgment.
- Strong research skills - Uses qualitative and quantitative data to infer information, ideas and solutions and drive decision-making. Draws out the implication

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