Digital Marketing Manager

4 weeks ago


Cape Town, South Africa Integration Full time

**Digital Marketing Manager - inhouse (mid weight)**

Cape Town (hybrid)

As one of Africa's premier safari operators, we are committed to providing our clients with unparalleled wildlife experiences while promoting conservation and ecological integrity.

Join our marketing team as an innovative Mid-Weight Digital Marketing Manager and take our digital marketing efforts to the next level. We’ve crafted our brand purpose and identity, optimised our content and now we need to pull everything together to create and implement an integrated and powerfully contextual digital marketing strategy and plan to drive our ambitious objectives.

This role offers the chance to leverage your passion and proficiency for digital marketing to ensure our digital customer journey delivers exceptional results.

This role is hybrid, offering the flexibility of remote work combined with the collaborative environment of our Cape Town office.

**Key Responsibilities**:

- Translate business goals into digital marketing objectives and KPIs
- Implement the overall integrated digital marketing strategy to deliver business goals
- Optimise digital strategy performance
- Lead monthly campaign & content planning
- Lead monthly, quarterly & annual digital activity and post campaign analysis and reporting
- Analyse trends, identify new opportunities, own and advocate for online best practice
- Collaborate with cross functional teams to leverage creativity, content and context for results
- Co-create brand content ideas and concepts with the marketing team
- Lead & manage team schedules, outputs and deliverables to meet deadlines
- Review all outputs, direct all creative and content to be on brand and aligned to strategy
- Own & lead strategic growth projects such as CRM and digital work flow management

**Minimum Qualifications**:

- A qualification in digital marketing
- At least 4 years of proven experience in digital marketing
- Passionate & proficient in all things digital and analytical
- Critical and strategic thinker with sound problem-solving skills
- Excellent analytical skills and experience with analytics tools
- Good understanding of the principles of brand building
- Always up-to-date with emerging digital marketing trends and technologies
- Experience using key planning, scheduling and reporting software (HubSpot, Google Analytics )
- A keen eye for aesthetics and attention to detail

**Nice to Haves**:

- Knowledge or interest in the travel or safari industry.
- Strong project management skills

**Salary**: From R35,000.00 per month

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)



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