Mid-weight Copywriter
2 months ago
Our Cape Town office is seeking a talented mid-weight copywriter with expertise in both above-the-line (ATL) and digital platforms to join our creative team.
**Key responsibilities**:
Craft compelling copy for TV, radio, and social platforms.
Work across various target markets, platforms, and channels.
Develop a deep understanding of retail brands and their audiences.
Deliver high-quality results under tight deadlines and high-pressure conditions.
Collaborate effectively within a team environment and demonstrate resourcefulness and focus.
**Requirements**:
**Education**: A degree or diploma in copywriting is advantageous.
**Experience**: Proven experience as a copywriter in an advertising agency. A strong portfolio showcasing work across television, radio, and social media is essential.
Solid understanding of digital platforms and traditional channels.
**Familiarity with social content development, including**:
SEO and SEM
AdWords
Analytics reporting
**Additional details**:
The role is based in Cape Town and involves a hybrid work arrangement (office and home-based).
We are committed to the principles of employment equity.
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