Mid-weight Copywriter
2 weeks ago
We are looking for a talented **MidWeight Copywriter **to join our Creative team.
Summary of main duties include but not limited to:
- Translate a brief and the strategic requirements into a compelling creative solution
- Present work to the Creative Director and the Creative Group Head
- Together with an Art Director, generate effective, innovative and compelling creative concepts for individual adverts or campaigns based on sound strategies
- Write copy for radio, tv, print and electronic / digital media
- Write and produce for radio
- Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
- Direct radio team towards a high-quality final product
- Keep abreast of creative trends and opportunities
- Take ownership of your tasks and actively manage the creative process to progress towards deadline
**Minimum relevant experience and skills/attributes required**:
- A tertiary qualification in Copywriting and /or Advertising
- At least 2-3 years of copywriting experience within an advertising agency - **experience on retail clients a bonus**:
- A **portfolio **that reflects creative copywriting proficiencies - **Retail work a bonus**:
- Proficient in MS Word / PowerPoint / Keynote
- Bilingual - a good command of both languages (English and Afrikaans - both verbal and written)
- Familiarity with South African colloquial terms across cultures is a bonus
- Strong presentation skills
- Strong multi-tasking skills
- Understand advertising as a selling tool,** especially in the retail space**:
- Ability to work within a team as well as independently
- Ability to remain calm in a highly pressurized environment
- Having the ability to develop conceptual ideas
- Assertive
- Hold a strong work ethic with a swift response time
- "Out of the box" creative thinking
- Resilient and able to accept guidance and respond well to constructive criticism
- Meticulous attention to detail
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