Paid and Digital Media Specialist
1 week ago
2years
Management of all websites
Complete responsibility of Google and Facebook ads
End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads).
Formulating campaign strategy, researching potential marketing channels, analyzing competitors, and testing.
Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change to hit and exceed expectorations and KPIs.
Building audiences.
Audience engagement.
Optimise the ad copy, landing pages for the best lead quality.
Optimise the campaigns regularly for improving the performance.
Identify trends and insights and optimize spend and performance based on the insights.
Measure and report performance of all marketing campaigns and assess against goals.
Brainstorm new and creative growth strategies.
Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
Stay up to date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
Manage budget spends correctly and efficiently.
Website management & Coding (backend and front end - WordPress).
Stay-up-to date with web security updated and manage website security.
Blog building and publishing.
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