Junior Social Media Specialist

7 months ago


Bryanston, South Africa HR Capital Solutions Full time

**Minimum requirements**
- Grade 12
- Diploma or Bachelor's degree in Marketing, Communications, or related field.
- At least 3 years in social media marketing with a focus on setting up and managing paid social media campaigns.
- In-depth knowledge of social media platforms, advertising tools, and best practices.
- Knowledge of SEO principles and best practices for optimizing content on websites is a plus.
- Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads certification) are preferred but not required.
- Proficiency in social media management tools such as Hootsuite, or Agency Analytics is a plus.

**Skills and competencies**
- Strong analytical skills with the ability to interpret data, generate insights, and optimize campaign performance.
- Excellent written and verbal communication skills
- Strong copywriting skills
- Detail-oriented with strong organizational and time management skills.
- Deadline driven
- Creative thinking
- Problem-solving abilities
- Passionate in staying ahead of social media trends and emerging platforms.

Key responsibilities:

- **Develop and implement comprehensive social media strategies** to support client objectives and enhance brand presence across various platforms.
- **Create, manage, and optimize paid social media campaigns **on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- **Conduct audience research and utilize targeting capabilities **to reach the right audience segments and maximize campaign performance.
- **Collaborate with the creative team **to develop captivating ad creatives, compelling copy, and engaging content that aligns with client brand guidelines and objectives.
- **Monitor campaign performance**, analyse key metrics, and generate insightful reports with actionable recommendations for improvement.
- **Write clear, concise, and compelling copy** for social media posts, advertisements, captions, and other promotional materials (radio and TV).
- **Engage with the audience by responding** to comments, messages, and mentions in a timely and professional manner.
- **Assist in the development of social media content calendars** and scheduling posts for organic social media channels when necessary.

**Job Types**: Full-time, Permanent

Application Question(s):

- How would you rate your proficiency in Hootsuite, or Agency Analytics out of 10? 1 being poor 10 being excellent

**Education**:

- Diploma (required)

**Experience**:

- managing paid social media: 3 years (required)
- Copywrite: 2 years (required)

License/Certification:

- Google Ads/facebook blueprint certification (preferred)



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