Brand Manager

2 weeks ago

Johannesburg, South Africa MARANG-A-KHANYA Full time

**ROLE DESCRIPTION**

ROLE RESPONSIBILITIES

Assist in development of the annual brand strategy and Marketing plan for respective brands
Plan and execute national marketing activities above and below the line in relation to the approved Marketing plan and promotions calendar
Seek new opportunities to deliver growth against the brand plan and/or improve the plan
Implement and manage the media plan. Ensuring that expenditure and brand objectives are delivered on
Develop clear briefs and manage all advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
Ensure all marketing collateral delivers on the brand CI in conjunction with the relevant agencies
Brief all bimonthly Menu briefs and product development briefs to New Product Manager
Ensure all Purchase orders are issued, and payments made to all service providers monthly
Monthly reporting and explanations on Marketing Fund spend
Manage the brand CRM program, encouraging customer retention and customer loyalty. This includes segmenting the database, developing CRM campaigns and analyzing and producing monthly reports on the growth of the database and success of campaigns
Drive database acquisition through acquisition campaigns and technology
Assist in management of public relations and brand sponsorships
Assist in the development of a two-year innovation pipeline to meet brand objectives
Provide forecasts for promotions and new products to minimize write off costs
Drive menu optimization with regards to pricing strategy and menu mix to achieve targeted average GPs and deliver value to the brands customer base
Manage and co-ordinate national menu rollouts
Manage branding and design of all consumer touch points (including signage, uniforms, packaging, restaurant look and feel, website etc.) to ensure they align with brand CI
Assist in delivering on the brands digital and technology plan and manage the brands digital and social media activities
Utilize consumer research to gain consumer insights that drive decisions and rituals
Analyze sales data and report on the performance of promotions and products
Evaluate competitor pricing and report on a quarterly basis
Manage the marketing budget to ensure nil overspend
Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers
Help co-ordinate the brands National Franchisee Conference, National Franchise Forum meetings and regional roadshows
Monthly Newsletters to franchise partners
Manage and optimize 3rd party delivery platforms

**EDUCATION AND EXPERIENCE**

Minimum Matric with a relevant 3-year tertiary qualification.
Marketing background/qualification a necessity
Previous brand marketing experience within franchising and food industry required

EXPERIENCE

Minimum of 5 years experience in the FMCG/Food Franchising industry.
Understanding of South African media environment
Excellent knowledge of Digital Marketing and social media platforms
Solid understanding of working with Income Statements and budgets
Experience in assisting to develop brand marketing plans advantageous
Menu development and pricing advantageous

KNOWLEDGE AND SKILLS

Excellent interpersonal, written & presentation skills
Highly enumerate & computer literate
Strong communications skills and writing skills
Proactive, innovative thinker, ability to implement with excellence and accuracy
Multi-task orientated
Ability to work well under pressure
Deadline driven
Attention to detail
Creative thinking
Problem solver and
Ability to adapt to a rapidly changing environment

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