Pharmaceutical Brand Manager

4 weeks ago

Johannesburg, South Africa Lumina Personnel Full time

Job Title:  Pharmaceutical Brand Manager

Location:  Parktown, Johannesburg 

Salary Package:  R 80 000.00 CTC.

Duties and Responsibilities:

  • Champion opportunities to consistently improve the “Brand” experience
  • Drive customer retention, and switch from competitor brands
  • Map the customer journey and identify opportunities to proactively intervene on the client’s behalf
  • Guide team in effective resolution of customer and brand-related issues/queries and handle any escalations
  • Develop listening points in the customer journey, define, and segment the customer base
  • Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base, and identify opportunities for continuous improvement
  • Test new strategies for driving customer values
  • Develop and implement customer experience strategies
  • Reviewing and pulling insights from analytics and data
  • Segmenting customers and audiences into meaningful groups
  • Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems
  • Team alignment and collaboration to deliver on customer experience objectives
  • Brand blueprint / DNA ownership, and maintenance
  • Effective execution of customer experience strategy:
    • Define objectives
    • Develop hypotheses
    • Establish a method of execution
    • Implement
    • Monitor and iterate based on customer experience and response
  • New representative brand onboarding

Requirements:

  • 3-year degree (Medical or Medically related degree / BSc)
  • 3-5 years experience in managing RX/OTX brands
    • Rx = Prescription Brands (Schedule 3 and up)
    • OTX = Over the Counter (OTC) brands
  • Marketing experience of these OTC brands in the Rx space to healthcare professionals
  • Project management
  • Agency management
  • Performance monitoring, outlier diagnosis, and management
  • Customer engagement and feedback to market insights
  • Key Opinion Leader (KOL) management
  • Excellent communication skills
  • Strong problem-solving skills
  • Customer experience (CX) strategies
  • Clinical analytical skills
  • Digital and social media marketing insights required
  • Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics
  • Organization
  • Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
  • Ability to adapt to a fast-paced, changing growth environment, and to work independently
  • Good leadership skills
  • Collaboration skills
  • May be required to work overtime when requested
  • Regular travel required

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