Brand Manager

2 weeks ago

Johannesburg, South Africa IntelliStaff Full time

**RESPONSIBILITIES**:

- To develop, recommend and execute annual Marketing plan activities in conjunction with the Marketing Manager.
- Implementation of Efekto, Wonder & other licensed brands marketing plans.
- Ensure consistent interpretation of brand objectives and strategies.
- Monitor the appropriate implementation of brand identity tools.
- Create and maintain a network of co-operative relationships with business partners and key customers.
- Identify and evaluate ideas to maximise competitive advantage.
- In close co-operation with Sales & Trade Marketing, identify trade needs/opportunities, developing pricing and distribution strategies and trade promotions.
- Quarterly input into brand forecast in conjunction with sales and procurement.
- Determine and implement strategies to maximise sales and profits of the portfolio.
- Integrate all strategies, plans and objectives into an annual Product Development and Management Plan setting out objectives and strategies per brand/product/category.
- COGs value analysis & improvement to ensure benchmarked costs and required gross profit is achieved.
- Actively monitor competitive activity (marketing strategies, activities and pricing) and take required action in local and international markets.
- Contribute to the strategic business innovation targets by delivering a product development programme (5-year pipeline) to generate consistent sales & profit growth.
- Co-ordinate and lead project & new product development work streams consisting of marketing, R&D, operations, finance, purchasing and external partners (where applicable).
- Manage agencies in the development of communication to deliver on the brand/product/category objectives.
- Packaging revisions, approvals and executions.
- Manage and administer the A&P budget within approved levels.
- Lead in identifying opportunities and priorities, both globally and locally.
- Communicate marketing/communication plans to sales, monitor execution, obtain feedback and post campaign evaluation reporting.
- Develop and deliver insightful presentations and strategies to the Marketing Manager & NPD project teams where appropriate.
- Monthly monitoring of the entire brand and/or product portfolio performance vs plan; propose corrective actions where required.
- Actively monitor category plan sales execution in strong co-operation with Trade Marketing.
- Regulatory Compliance - Ensure brand and product compliance with relevant regulatory associations and / or Acts.

***

**MINIMUM REQUIREMENTS**
- Completed Tertiary Qualification in Marketing/Business is essential
- +3yrse previous FMCG marketing experience is essential
- Drivers License and Own transport is essential
- Competent functional marketing skills and ethos
- Project management skills
- Strong conventional media, social media and digital communication skills
- Presentation skills
- Negotiation skills
- Strong Computer skills (literacy)
- Working knowledge of IRI Market data tool or other syndicated data tools
- Working knowledge of packaging processes is desirable
- Detail-oriented with the ability to manage projects from inception through execution
- Self-starter, problem solver and results driven
- Functional excellence
- Solution oriented
- Agile and adaptable
- Collaborative nature
- Excellent communication skills, both verbal and written
- An eagerness to share, learn and ability to flourish in a dynamic, high-growth, environment
- Ability to drive the business agenda
- Time management

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