Head of Brand Protection and Assurance

2 weeks ago

Johannesburg, South Africa Diageo Full time

Job Description:
Head of Brand Protection and Assurance

Diageo Business Context:
Welcome to the Diageo world of exciting possibilities, a world of celebrating life every day, everywhere.

Diageo is a truly global organisation with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our
_global giants_,
_local stars_ or
_reserve brands_ we use our vision, creativity and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future; upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.

We have more than 6,500 people working with Diageo in Africa: our Africa businesses account for over 20% of Diageo’s workforce worldwide. In all that we do, we seek to bring out the best of our Diageo values and release the ‘spirit of joy & community’ which is alive across the African continent. In Africa we create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.

Thirteen of our production sites in Africa are in water stressed areas; so much of our focus is on managing water use in our operations effectively and reducing water poverty in surrounding communities through our pan-African Water of Life programme. Since its launch in 2006, we have brought safe drinking water to around 10 million people.

Where there is less water stress, we have implemented our global programme ‘Learning for Life’ which provides life skills and opportunity for individuals from disadvantaged backgrounds to take a first step into formal employment.

We are committed to our vision of being ‘the best performing, most trusted and respected consumer goods company in South Africa’. The newly-created Diageo organisation in South Africa is built on the principles and foundations laid by the giants of the drinks industry. To be a part of Diageo is to be a part of history - and to have the unrivalled opportunity to make your own mark in history.

Are you ready to join us on our journey to create history in South Africa and beyond?

Role Dimensions:
Overview

Counterfeit - which is a growing issue in the region affecting key brands Illicit trade - which is increasing its footprint in the formal and informal sectors of the region Parallel trade - which undermines and erodes relationships with Key Account customers throughout the region

The role is largely office-bound with top-to-top industry and external stakeholder engagements.

Financial

Responsible for the creation and management of the DSA Brand Protection budget.

Market Complexity

Diageo SA operates in a complex, ever changing and extremely exciting market environment. Diageo SA has emerged as the leading spirits business in South Africa facing competition from long established competitors such as Distell and aggressive emerging players such as Pernod Ricard SA and The Really Great Brands Company (RGBC).

The liquor market in South Africa operates through multiple customer channels and routes to market. This is in order to effectively service consumers across an extremely diverse range of socio-economic circumstances, cultural affiliations and geographical ranges.

Our extensive spirits brand portfolio services consumers across our diverse nation and we must continuously strive to keep up with the fast-changing market trends and challenges inherent in that.

Leadership and Functional

Key Leadership Capabilities:

- Innovation in design-thinking, thought leadership, system and brand innovation.
- Uses experience to focus attention on key issues. Demonstrable experience of tenacity in pursuing goals and course correcting where necessary. Keeps going with limited support from others. Able to take a stand behind what is right for the business.
- Ability to promote & explain vision to others in an accessible manner. Embraces change and can demonstrate experience in taking ownership for driving initiatives. Self-confidence in most situations, with ability to exercise sound judgement of risks. Proactively seeks feedback from internal customers.
- Can demonstrate a sound understanding of own impact and capability to adjust accordingly. Generates and sustains effective working relationships across the business. Has valuable insights about others and is comfortable providing coaching & feedback.
- Understanding of the balance between the ‘how’ as well as the ‘what’ of achievement. Takes balanced action when something goes wrong. Maintains integrity and generates trust in others, across a range of situations. Takes pride in team & organisation.

Key Functional Capabilities:

- Cross functional engagement to understand the scale and nature of the illicit risk and its impact on Diageo’s reputation and on its brands.
- Develo

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