Digital Marketing Manager

3 months ago


Cape Town, South Africa VoiceMap Full time

VoiceMap, a leader in self-guided tours, is looking for a Digital Marketing Manager with mobile app experience to spearhead paid customer acquisition and help us drive growth. This role is ideal for a technically adept, scientific marketer who combines a data-driven approach with innovative thinking. It offers an opportunity to provide travellers with more meaningful, enriching experiences while also setting the standards for a new storytelling medium.

**About VoiceMap**

VoiceMap is a global leader in the burgeoning market for self-guided audio tours with walks, cycles, drives and boat trips in over 65 countries. These are produced using our collaborative CMS, Mapmaker, which combines editorial support with a unique process that has given us a reputation for quality. Our apps for iOS and Android have thousands of five star reviews, as do the tours themselves, and we plan to offer ten times as many of them - along with a number of related products - all with a focus on giving people easy, engaging ways to see the world around them from new, surprising, and sometimes challenging perspectives.

**Location**

This hybrid role allows for flexible hours with two to three days on-site at our Workshop 17 office at the V&A Waterfront, and remote work for the remaining days.

**Key Responsibilities**
- Strategize and implement digital campaigns across Google Ads, Apple Search Ads, social platforms, and app install networks, aiming for rapid expansion and diversification.
- Conduct targeted experiments and refine existing campaigns to maximise ROI, employing a disciplined, analytical approach to digital marketing.
- Manage and enhance our analytics framework including GA4, Amplitude, and Branch.io to enable detailed cross-channel attribution, offering clear insights into the efficacy of both organic and paid efforts.
- Partner with our development team to boost on-page SEO for voicemap.me, optimising performance across our index of over 30,000 pages.
- Collaborate on App Store Optimization (ASO) for the VoiceMap app on both the App Store and Google Play to enhance visibility and attract new users.
- Produce comprehensive reports that connect digital marketing activities with VoiceMap's strategic goals and assist the team in understanding the impact of various initiatives.

**Required Skills and Experience**
- Demonstrated expertise in digital marketing, with a solid history of managing successful campaigns and judiciously managing budgets.
- Strong analytical skills, capable of conducting methodical experiments in digital marketing and swiftly adjusting strategies based on outcomes.
- Technical proficiency to diagnose, articulate, and remedy issues within our digital infrastructure, with direct experience in GA4, Amplitude, and Branch.io, or similar platforms.
- A global perspective, with insights into various markets and the ability to customise campaigns for specific destinations.
- Experience in the travel industry, particularly in e-commerce, is highly valued.
- The ability to take full ownership of digital marketing results and navigate the unique challenges of a startup environment with mínimal support.
- A passion for exploring new tools and technologies to enhance ROI and facilitate business scaling.
- Fluency in English. Proficiency in additional languages is a plus.
- Excellent time management and prioritisation skills.

**How to Apply**

**Location**:

- Cape Town, Western Cape (preferred)

Ability to Commute:

- Cape Town, Western Cape (required)


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