Senior Account Manager

6 months ago

Cape Town, South Africa Eclipse PR and Communications Full time

We are looking for a PR account manager with five-plus years experience (as an account manager) who is ambitious and eager to join our communications agency, and have the opportunity to work on global and local accounts. Must be able to manage client(s) with a degree of independence, have strong media relations and have good knowledge and understanding of the media and influencer landscape.

**Account management (clients and team)**:
Is the client’s primary day-to-day contact and earns client respect, trust and confidence.
Develops, manages and executes PR strategies/plans, projects, campaigns and events with ease and success.
Coordinates and supervises staff and external vendors that render services.
Manages team growth.
Manages marketing and PR budgets and the process of keeping track of profits for the team.
Drives initiative in the team based on client needs.
Retail PR experience is advantageous.

**REQUIREMENTS**:
**Media relations**:
Has a thorough knowledge of fashion and lifestyle media and the influencer landscape. Understands how the media works and knows how to engage appropriately with journalists and influencers.
Builds and maintains good working relationships with journalists.
Keeps abreast of digital/social/web media trends and is able to identify opportunities for clients.
Identifies media trends and themes and is able to capitalise on these to the client's advantage.
Builds and maintains relationships with key influencers in the digital media space; as well as celebrities where possible.
Ensures media lists are always up to date by constantly reviewing the team’s input.

**Content generation**:
Originates or manages the origination (via clear, timeous, written briefs including key messages, deadlines, audience and supporting info) for innovative copy and text, press releases, articles, etc.
Is proactive about providing creative ideas and angles for articles/press releases/online content.

**Planning and reporting**:
Drafts and manages critical timelines as part of communications plans.
Is able to accurately brief service providers and manage critical timelines.
Manages the compilation of feedback reports (with the team) before submission to AD for sign-off. Is responsible for the doc before submission to AD.
Develops accurate project budgets and monitors them effectively.
Reports daily to AD regarding account status, administrative matters and any problem areas.

**Strategy**:
Supports account director (AD) by drafting PR plans that are well structured, detailed, creative and well thought-out.
Manages team input to complete strategies.

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