Junior Media Buyer

2 weeks ago


Johannesburg, South Africa LIFT by Causality Full time

We are seeking a highly motivated and detail-oriented Junior Media Buyer to join our dynamic marketing team focused on the fitness niche. As a Junior Media Buyer, you will be responsible for executing media buying strategies and optimizing advertising campaigns to drive customer acquisition and engagement. This is an excellent opportunity for a passionate individual with a strong interest in fitness and media buying to kick-start their career in digital marketing.

Key Responsibilities:
Campaign Execution: Execute media buying campaigns across various digital advertising platforms, including but not limited to Facebook Ads and Instagram Ads.

Market Research: Conduct thorough market research to identify target audience segments, competitors, and industry trends within the fitness niche.

Budget Management: Assist in managing media budgets and allocate funds effectively to maximize campaign performance and return on investment (ROI).

Performance Tracking: Monitor and analyze key performance indicators (KPIs) such as impressions, click-through rates (CTRs), conversions, and cost per acquisition (CPA) to evaluate campaign effectiveness and make data-driven optimization decisions.

Optimization: Collaborate with the marketing team to optimize ad creative, landing pages, and targeting strategies to improve campaign performance and achieve marketing goals.

Reporting: Prepare regular reports on campaign performance, including insights and recommendations for future improvements.

Stay Updated: Keep abreast of industry trends, emerging platforms, and changes in digital advertising regulations to ensure our campaigns remain innovative, compliant, and effective.

Collaboration: Work closely with cross-functional teams, including designers, copywriters, and marketing managers, to align campaign objectives and ensure cohesive execution.

Design: Ability to create ads and basic video editing and overlays

**Requirements**:
Education: Bachelor's degree in marketing, advertising, communications, or a related field is preferred.

Passion for Fitness: Strong interest in the fitness industry and a basic understanding of fitness-related products, services, and trends.

Analytical Skills: Proficient in data analysis and interpretation to make informed decisions and optimizations. Familiarity with Excel or Google Sheets is desirable.

Attention to Detail: Exceptional attention to detail and organizational skills to manage multiple campaigns, budgets, and deadlines simultaneously.

Adaptability: Ability to thrive in a fast-paced environment, adapt to changing priorities, and learn new tools and technologies quickly.

Communication Skills: Excellent verbal and written communication skills to collaborate effectively with team members and external partners.

Problem-Solving: Strong problem-solving skills with a proactive and solution-oriented mindset.

Tech-Savviness: Familiarity with digital advertising platforms (e.g., Facebook Ads Manager, Clickup, AI tools) and basic knowledge of ad tracking and analytics tools.

We offer a competitive salary and benefits package, a collaborative work environment, and ample opportunities for career growth and development in the ever-evolving digital marketing landscape.

If you are passionate about fitness, digital advertising, and eager to contribute to our team's success, we would love to hear from you. Please submit your resume and a brief cover letter outlining your interest in the position.

**Salary**: R10,500.00 - R12,500.00 per month

Application Question(s):

- What experience do you have with Adobe or relevant editing software?

**Experience**:

- Digital Marketing: 1 year (preferred)

Application Deadline: 2023/06/21


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