Marketing Specialist

7 months ago

Cape Town, South Africa OM & Barker Full time

**The main purpose of the job is to promote the Organizations brand, campaigns, advertising and digital/online**

**communications support services. The job is secondly responsible for developing and managing the**

**implementation of all the brand and marketing plans and campaigns to bolster Marketing and Communications efforts.**

**RESPONSIBILITIES**:
Develop Creative Strategy & Corporate Brand Activations
- Participate in brand activation brainstorming.
- Ensure brand strategy development.
- Participate in corporate identity development.
- Participate in creative concept development.
- Provide the team with a clear brief for a design, layout and finished art.
- Advertise campaign planning and implementation.

Job Specification & Recruiting Profile of Vacancy
- Plan, buy and monitor media.
- Ensure availability of print and electronic production.
- Responsible for website design and management.

Strengthen Organizations Strategic Campaigns, Branding, Marketing and Public Information Capacity
- Conceptualize and implement a comprehensive strategy for campaigns and positioning of the Organization.
- Develop, coordinate and generate external partnerships and support for multiple target audiences.
- Strengthen campaigns to investors, funders, shareholders and other partners through strategic products and services.
- Review the processes and opportunities for mobilizing and training Organization experts who can speak to external audiences on development and specific priority areas.

Provide Editorial Direction and Implementation of Corporate Products
- Manage the production of select corporate communications products.
- Provide editorial support through writing, editing and translation services.
- Coordinate other investor communications requests and ideas across the other communications teams.

Provide Organization with a Range of Communications Training Options
- Identify communications training needs.
- Develop appropriate tools and methods to enhance marketing skills at all levels of the organisation.
- Develop and implement a communications and marketing training plan as needed.
- Develop and achieve training options through the deployment of in-house marketing communications

experts or identification of external communications companies to enhance communications capacities.

Contribute to Brand Management, Consistency and Quality Management
- Manage the implementation and improvement of the use of Organizations Corporate Identity Manual & Branding

Guidelines.
- Manage the provision of advisory services for writing/editing, and dissemination of multilingual, multimedia communications tools for product development and marketing campaigns.
- Develop and manage a comprehensive database of marketing experts and counterparts in the industry writers, editors, designers, marketers, researchers and translators.
- Increase Organization multilingual presence through translation services in all official languages.
- Develop multimedia and marketing tools, templates and guidelines for marketing products and ensure visual coherence of the Organizations brand.
- Update, maintain and enhance the marketing of the Organizations communications toolkit.
- Ensure consistency and universal messaging in Organizations communications. Lead Channel Management Strategy
- Expand Organizations marketing channels to further accelerate industry-leading growth.
- Develop and execute a robust digital strategy, building upon customer needs and reaching into digital mediums including SEO, display, social and more.
- Develop new and enhance existing marketing avenues critical to achieving the Organizations goal of customers and user experience.

**Ensure Effective Employee Communications**
- Ensure that external marketing campaigns and plans are integrated with internal communications.
- Develop marketing campaigns that involve employees and encourage employee participation and activations.
- Manage the development and maintenance of the intranet communication.
- Ensure that there are regular reports to employees on organisation growth and activities with external stakeholders.
- Assist with employee engagement sessions.

**Job Type**: Contract
Contract length: 3 months

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

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