Brand and Communications Manager
3 days ago
**Job Duties/Responsibilities will include**:
Drive the agreed positioning of the Private label brand to the market, in a way that focuses on driving profitable sales and customer engagement/market share.
Support the brand to achieve its strategy and goals, understanding product and how to take that product to market to the company target customer.
Present and deliver the agreed strategic marketing vision and direction to key business units and stakeholders in the business.
Experience of building a brand.
Drive the execution of the marketing communications plan
Drive the integrated communications brief, leading and engaging with key stakeholders and areas of specialisation across 360 areas within Marketing including Agency, VM, Direct, Digital/Online, PR, Social Media.
Manage end to end process from Marketing into Agency.
Ensure that the overarching communication objectives and big ideas are understood to deliver and integrated plan across all channels and touch points.
Drive key elements of the communications approach such as media planning, brand positioning from concept to execution.
Drive the execution process and ensure approval process from a brand perspective is adhered to.
Budget and commercial management
Manage and maintain annual brand budget for given area of responsibility.
Ensure effective cost management in delivering to the integrated plan: manage variances in actual expense against budget set.
Conduct PIR’s to measure and assess efficacy of campaigns.
Relevant diploma or degree in brand marketing
Solid (5-7 years) of marketing skills and experience in Retail / Brands / Agency/PR
Solid technical knowledge and awareness across all elements of marketing
Experience in managing budgets and teams
360 media understanding
Fashion experience advantageous
Influencing skills
Negotiation skills
Analytical and able to pay attention to detail
Creative thinker and ability to evaluate creative work
**Commercial acumen**: demonstrates basic business sense and understanding, as well as understands the macroeconomic environment
**Team player**: willing to work co-operatively with others, within a team and across departments, towards a common objective
Planning, organising and prioritising skills
Ability to understand local and international trends
Strong communication skills
Agility and flexibility
Resilience
Professional, respectful and courteous
Problem solving ability
Emotional intelligence
Assertive
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