Digital and Social Media Marketing Specialist

2 weeks ago

Johannesburg, South Africa Helen Wilson Recruitment Full time

**Salary**: R25-R30K per month negotiable plus medical aid contribution

**Job type**: On-site and Permanent

**AA/EE Requirements: None,**

**Non-South Africans with working visas in SA are welcome to apply**

**Start date: Dec 2023/Jan2024**

Our client is a Non

**Requirements**:

- **Bachelor's degree** in Marketing, Advertising, or a related field
- **Understanding of the African market is KEY and non-negotiable**:

- **5 years min experience in Digital/Social Media working for Professional Services is non-negotiable**:

- **Please submit your resume and a cover letter detailing your relevant AFRICAN experience and accomplishments in PAID digital and social media marketing in Professional Services**:

- Proven experience in managing successful digital and social media marketing campaigns.
- Proficiency in Google Ads, Google Analytics, LinkedIn Campaign Manager, and other digital marketing tools.
- Strong analytical skills to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Creative thinking and an eye for design and messaging.
- Knowledge of SEO, keyword research, and A/B testing techniques.
- Familiarity with social media management tools and analytics.
- Ability to work independently, meet deadlines, and multitask effectively.
- Up-to-date knowledge of industry trends and best practices.

**Responsibilities**

**Digital Advertising Campaigns**:

- Develop and manage paid and targeted advertising campaigns on Google Ads, Google Search, LinkedIn, and other relevant platforms.
- Create and monitor budgets, bids, and targeting options to maximize ROI.
- Continuously optimize campaigns to improve performance and achieve key metrics such as impressions, click-through rates, and conversions.
- Conduct keyword research, ad copywriting, and A/B testing to improve ad performance.
- Stay updated on industry trends and best practices to implement cutting-edge strategies.
- Produce reports for Management and Directors to aid in strategy development for future improvements

**Social Media Marketing**:

- Develop and execute social media marketing strategies across platforms such as Facebook, Twitter, Instagram, and more.
- Create and curate engaging content, including images, videos, and written posts.
- Manage social media calendars and scheduling tools to maintain a consistent posting schedule.
- Monitor and actively engage with the audience through comments, messages, and interactions.
- Track and report on social media KPIs such as follower growth, engagement, and conversion rates.

**YouTube Advertising**:

- Plan, create, and manage YouTube advertising campaigns, including video ads and display ads.
- Develop compelling video ad content and optimize for different audiences.
- Monitor video ad performance and adjust targeting and bidding strategies accordingly.
- Analyze YouTube analytics to measure ad effectiveness.

**Creative Development**:

- Collaborate with graphic designers, video editors, and copywriters to create visually appealing and persuasive ad content.
- Ensure brand consistency across all digital and social media marketing materials.
- Experiment with different creative elements to improve ad performance.
- Messaging and Branding:

- Craft compelling messaging and copy that aligns with brand voice and resonates with the target audience.
- Maintain a consistent brand image and message across all digital and social media platforms.

**By sending your CV along with other additional documents you give consent to HWR to process and retain your personal information for the current opportunity as well as for future opportunities

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