Marketing Manager

2 days ago


Springs, South Africa HotelJobs.co.za Full time

Market Research and Analysis
- Conduct Market Research: Gather and analyze market data to understand consumer preferences, trends, and competitors’ strategies.
- Customer Insights: Monitor customer behavior, feedback, and satisfaction to help shape marketing strategies.
- Competitive Analysis: Track competitor products, prices, promotions, and distribution channels to identify areas for differentiation.

2. Brand Management
- Brand Positioning: Define and manage the brand’s positioning in the market to differentiate it from competitors.
- Brand Strategy Development: Develop short-term and long-term strategies for the brand, ensuring alignment with the company’s goals.
- Brand Messaging: Ensure consistent brand messaging across all marketing channels and communication materials.
- Brand Awareness Campaigns: Plan and execute campaigns to increase brand recognition and loyalty.

3. Product Strategy and Development
- Product Launches: Oversee the launch of new products, including planning and executing go-to-market strategies.
- Product Lifecycle Management: Manage existing product portfolios, including monitoring performance and suggesting improvements or discontinuation.
- Packaging Design and Innovation: Collaborate with R&D and design teams on packaging innovations that appeal to the target market.

4. Advertising and Promotion
- Campaign Management: Develop and execute advertising campaigns across traditional and digital platforms (TV, print, social media, etc.).
- Promotions: Plan and manage promotional activities, discounts, or offers to drive product sales and brand awareness.
- Media Planning and Buying: Select and negotiate with media outlets for the most effective advertising placements.

5. Sales Support and Distribution
- Sales Collaboration: Work closely with the sales team to ensure marketing efforts support sales goals and targets.
- Retail Marketing: Implement in-store promotions, point-of-sale materials, and other activities to drive product visibility and sales in retail channels.
- Channel Marketing: Develop marketing strategies for different distribution channels (supermarkets, convenience stores, e-commerce, etc.).

6. Budget Management
- Marketing Budgeting: Develop and manage the marketing budget, ensuring that spending aligns with the company's priorities and objectives.
- ROI Analysis: Analyze the return on investment (ROI) for marketing activities to ensure efficient use of resources.

7. Digital Marketing and Social Media
- Online Presence: Manage digital channels such as the company website, social media accounts, and e-commerce platforms.
- SEO and Content Marketing: Ensure strong online presence through search engine optimization (SEO), content creation, and social media engagement.
- Influencer and Affiliate Marketing: Collaborate with influencers, bloggers, and affiliates to promote products.

8. Customer Relationship Management (CRM)
- Loyalty Programs: Develop and manage loyalty programs to retain customers and encourage repeat purchases.
- Customer Feedback: Leverage customer feedback and complaints to improve products and services.
- Engagement Strategies: Engage with customers through various channels to maintain a positive relationship and drive brand loyalty.

9. Performance Tracking and Reporting
- KPI Tracking: Set key performance indicators (KPIs) for all marketing activities and track their effectiveness.
- Data-Driven Decisions: Use analytics tools to monitor the performance of campaigns, product sales, and customer engagement, adjusting strategies as needed.
- Reporting: Prepare regular reports for senior management on the progress of marketing initiatives and results achieved.

10. Cross-Functional Collaboration
- Team Leadership: Lead the marketing team, providing direction, motivation, and support to achieve set goals.
- Collaboration with Other Departments: Work closely with sales, finance, product development, and supply chain teams to ensure marketing strategies are aligned with company objectives.
- External Agencies: Manage relationships with external agencies such as advertising, PR, and design firms.

11. Regulatory Compliance
- Compliance Monitoring: Ensure that all marketing and advertising activities comply with legal and industry regulations.
- Sustainability and Ethical Practices: Implement ethical marketing practices, especially around sustainability and social responsibility.

12. Crisis Management
- Addressing Negative Publicity: Handle any negative publicity or customer complaints related to products or campaigns.
- Crisis Communication: Develop crisis communication strategies to protect the brand’s reputation in difficult situations.

Key Skills Required:

- Strong communication and negotiation skills
- Analytical thinking and problem-solving abilities
- Creativity and innovation
- Understanding of digital marketing tools and trends
- Knowledge of the FMCG industry and consumer behavior
- Budget management and ROI analysis


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