Marketing Manager

2 weeks ago

Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Brand Management**Date**:3 May 2024- Discovery - Marketing
Senior Marketing Manager - Corporate & Employee Benefits and Discovery Green
- **About Discovery**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.**Key Purpose**
- A key growth strategy for Discovery in South Africa is to accelerate growth of our business-to
- business product portfolio - specifically our Umbrella Fund, Group Risk, Healthy Company offerings, and our new renewable energy platform, Discovery Green. The purpose of this role is to:
- Develop and launch a resonant brand strategy for Discovery Corporate and Employee Benefits (CEB) and Discovery Green business verticals within this business to business segment
- Define and drive the implementation of the brand and engagement/communication strategy to attract and acquire new clients to Discovery CEB and Discovery Green products and services.
- Develop and roll out effective communication and engagement strategies to existing clients of the products
- Interface with senior business stakeholders to define and implement brand and communication strategies.

**Areas of responsibility may include but not limited to**
- To develop and execute Discovery’s CEB and Green strategy to build brand and product awareness which translates into product growth and sales
- Manage and optimise current and potential organic and paid acquisition channels
- To implement best in class direct communication plans for clients of our corporate offerings
- Continuously enhance and improve strategies, communications and imagery within the portfolio
- Unpack complex business needs to cater to this segment and to provide creative solutions considering all stakeholders
- To ensure that solutions are in line with Discovery marketing model and business strategy
- To enable fact-based and data-driven decision making on the portfolio by establishing correlations between marketing activities, revenue and profitability
- To manage a budget and expenditures for defined marketing initiatives
- Monitor market intelligence and keep track of competitor and market movements
- Proactive
- Bringing ideas to business on product and go-to-market
- Doing feasibility studies and defining new ways of doing things
- Measuring impact and driving corrective action
- Ensuring effective implementation of plans
- Managing conflict early and effectively
- Reactive
- Responding to business needs timeously

**Competencies**
- Knowledge
- Business to business market segment insights and expertise
- Efficient channel selection according to target audience
- Agency workflow
- Digital advertising - platform selection, SEO and analysis
- Print and production processes
- Skill
- Advanced ability to write and edit communication for different audiences
- Advanced ability to articulate plans and present outcomes
- Advanced ability to develop and deliver compelling, quality presentations
- Influence and persuade people to get things done
- Ability to negotiate, present and sell ones ideas
- Question processes, strategy and outputs in a constructive and structured manner
- Multi-task on multiple projects
- Build trusted partnerships
- Manage conflict
- Make data-driven decisions and manage trade offs
- Attributes
- Empathetic
- People and relationship focused
- Team player
- Seen as a trusted advisor by clients and diplomatic
- Resilient, tenacious and persistent
- Able to work calmly under pressure and provide answers and direction to others
- Flexible and adaptable
- Dynamic and energetic
- Driven
- Confident
- Passionate
- Self-starter and action oriented (doer), have initiative
- Hard working
- Solution oriented
- Detail oriented
- Ability to think outside the box

**Education and Experience**
- Qualifications
- Minimum 3 year undergraduate
- Post graduate qualification in marketing or business is highly advantageous
- Minimum of 5 years’ experience in Marketing, Strategy or a business-to-business environment
- Experience
- Business to business marketing or customer engagement experience
- Advantageous industries - financial services, professional services banking, mobile telecoms
- Sound knowledge of key marketing disciplines not limited to GTM strategies, market development, driving adoption of digital services, B2B marketing, digital marketing and relationship marketing.
- EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively

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