1 X Digital Marketing Specialist

4 months ago

Linbro Park, South Africa Rentokil Initial Full time

**Rentokil Initial**:
Rentokil Initial is a Global services company employing over 57,700 colleagues across 90 countries with 4.9 million customers. We have local operations across all the major economies.
The Company is at the cutting edge of technology and innovation as it strives to protect people and enhance lives, by controlling pests, improving hygiene and improving interior spaces with plants and scenting.
We are experts in the fields we operate in, investing in training, science, innovation and technology, and affording our employees Opportunities for Growth and Development
Listening and acting on feedback is part of our culture to support colleagues and our customers. Rentokil Initial regards equality and fairness as a fundamental right of all of its colleagues.
**Our Mission is**: ‘Protecting People. Enhancing Lives. Preserving our Planet. Our Values - Service, Relationships, Teamwork and Responsibility are the drive, passion, care and commitment of our people across the world that makes us who we are.
**Our family of businesses**:
Rentokil Pest Control is the world’s leading commercial pest control company who provide quality, diligent and friendly services to all our customers.We are highly innovative and have leading technical and scientific expertise and our customers look to us for our knowledge and integrity. Although we don’t provide the most luxurious of services, this is certainly essential for all of our customers, and to make sure service happens.
We are the world’s leading Hygiene and Well-Being services business providing quality, diligent and friendly services to all our customers. We produce high quality, tailored hygiene product ranges for washrooms - across all sectors and industries where our customers look to us for our knowledge and integrity. We also provide interior landscaping services, using planting, scenting, flowers and artwork to improve the environment and well being of the customer and their employees
We have central support functions of Human Resources, IT, Finance, Legal and Marketing & Innovation in the Rentokil Initial Head Office locations and in country.
You would be supporting the Sub Sahara Region

**Requirements**:
A vacancy has arisen for a Digital Marketing Specialist in our Sub Sahara African Region
A vacancy has arisen for an Digital Marketing Specialist responsible for planning, managing & maintaining RISA’s digital marketing campaigns in a bid to enhance brand awareness, drive web traffic, and acquire leads/customers from various digital marketing touchpoints.
**The Key work outputs and accountability are**:

- Website Management & enrichment supporting all websites in Sub Saharan Africa
- Analyse website performance metrics and recommend opportunities for improvement.
- Proficient in using tools such as GA4, SEMRush, and Searchmetrics to provide actionable insights.
- Complete regular audits alongside the SEO team to ensure website accuracy, performance and reliability.
- Deliver comprehensive monthly reports on website performance, SEO rankings, and paid search campaigns in a timely fashion.
- Conduct keyword research and competitor analysis to inform content optimisation and paid search campaign planning alongside the PPC Agency.
- Responsible for developing digital marketing strategies, planning and managing digital marketing campaigns that promote our brand, products, and services.
- Responsible for designing and overseeing all aspects of our digital marketing activities including SEO/SEM, social, blogging, paid, Google My Business and display advertising campaigns.
- Working with the Digital marketing analyst to achieve marketing effectiveness by identifying short-term and long-range issues and opportunities that must be addressed.
- Oversee and collaborate with the Digital analyst to compile reports and competitor analysis for the business
- Responsible for developing and monitoring digital campaign budgets.
- Needs to coordinate and project manage the marketing team’s Digital marketing deliverables
- Support SSA, Moz and EA regions’ digital marketing activities
- Stay up to date with the latest technology and best practices

QUALIFICATIONS AND EXPERIENCE
- Matric (Grade 12)
- Bachelor’s degree in Marketing, Advertising, or a related field
- At least 5 years experience in a digital marketing role
- Project Management Skills
- Complete knowledge of the latest digital marketing trends and techniques
- Experience with various digital marketing tools and software like Google Analytic, Google AdWords, SEMRush and SearchMetrics
- Well written communication across channels
- Experience of SEO/SEM
- Excellent analytical and problem-solving skills
- Good time management and organizational skills
- Strong communication and presentation skills
- A team player and ability to work independently
- Displaying good multitasking abilities
- Ability to work under pressure and manage strict deadlines
- Ability to offer excellent customer service

**

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