Digital Marketing
1 week ago
**Safair Operations, operating as FlySafair requires the services of a Digital Marketing & Acquisition Specialist at our Head**
**Office in Bonaero Park. The successful applicant will report to the Executive Manager & Chief Marketing Officer.**
**This individual is required to drive FlySafair’s digital performance and marketing efforts, safe guarding the brand while focusing**
**on maximum Return on Investment (ROI).**
**RESPONSIBILITIES**:
- **Manage FlySafair’s Performance Marketing Channels including**:
- **Search Engine Marketing;**:
- **Search Engine Optimization;**:
- **Social Media Performance (Paid) media;**:
- **Specialized feed-managed marketing platforms;**:
- **Affiliate Program.**:
- **Working with the Brand Strategist and Creative Agency to develop**
**creative and content as required;**
- **Daily optimization of creative and campaigns to maximize ROI;**:
- **Working with Google and other partners to maintain marketing**
**leading insights;**
- **Considering media mixes for maximum impact and ROI;**:
- **Developing and care-taking the brand positioning, tone and**
**messaging;**
- **Report on FlySafair Marketing effectiveness and efficiency;**:
- **Manage and optimize channel efficiencies;**:
- **Must be willing to make adjustments to always on campaigns at a**
**moment’s notice;**
- **Weekly and monthly reporting/summaries, including weekly Exco**
**reports;**
- **Actively manage stringent ROI targets within several channels;**:
- **Has to work very closely with IT and innovation team to optimize**
**digital marketing efforts particularly as per requirements and insights**
**around UX, data feeds, SEO improvements etc.;**
- **Manage budgets.**
**REQUIREMENTS**:
- **Grade 12;**:
- **Diploma in Specialised Digital Marketing or**
**Bachelor’s Degree in Industrial**
**Engineering/Commerce;**
- **Minimum 4 years of experience in Digital Marketing;**:
- **Traditional Brand marketing experience;**:
- **Outstanding Technical understanding of digital**
**performance marketing channels;**
- **Excellent understanding of online marketing**
**environment and developments;**
- **Basic HTML coding abilities;**:
- **Excellent reporting and analytical skills;**:
- **Must have a degree of creative flair;**:
- **Exceptional verbal and written English communication**
**skills;**
- **Valid Covid-19 vaccination card.**
**PERSONAL ATTRIBUTES**:
- **Strategic thinker with ability to think blue sky;**:
- **Must be detail oriented and extremely organized;**:
- **Has to be very professional in demeanour and**
**presentation;**
- **Strong problem-solving and decision-making skills;**:
- **Natural and energetic team leader;**:
- **Immaculate time keeping.**
**APPLICATION GUIDELINE**:
- **Should no feedback be provided within two (2)**
**weeks from the closing date, please consider your**
- **Reference number - JHB000502**
**Preference will be given to members of designated groups that are under-represented.**
- For more information please contact:
**Ndileka Magula
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