Food Services and Retail Marketing Manager

1 week ago

Johannesburg, South Africa McCain Foods (S Africa) Full time

**Position Title**:Food Services and Retail Marketing Manager

**Position Type**: Regular - Full-Time

**Position Location**: Rosebank

**Grade**: Grade 06

**Requisition ID**: 19243

**PURPOSE OF THE JOB**:
To drive profitable growth McCain through development of a robust growth strategy, building a purpose led brand, ensuring an optimal portfolio, innovation and brand purpose activation. The role is expected to:

- Deliver the growth agenda for the company,
- Define and lead marketing strategy for food service and retail channel
- PxL ownership
- Drive brand purpose
- Brand Communication
- Create and drive growth opportunities
- Deliver on Innovation strategy and commercialisation
- Have an integrated work relationship with Retail and Food-Service channels
- Partner with Category and Shopper marketing to deliver on the brand plans
- Develop Inspiring brand communication
- Oversee budgets
- Digital savvy
- Ensures that team has capabilities to deliver
- Liaises with region and global teams and leverages.

**KEY PERFORMANCE AREAS**:
**Ensure delivery against business objectives**:

- Lead integrated Brand Plan process
- Achieve budget, Gross Profit, Nett Sales Value and Volume for total Retail and Food Services channels and by segment
- Achieve annual GP through the implementation of brand plans with defined targets, plans to drive targets, innovation and communication plans.
- Manage GP in terms of product mix, pricing, promotions and innovation
- Collaborative role in terms of pricing strategy

**Marketing Strategy**
- Develop and maintain a deep understanding of the market, customers and consumers
- Data and insights to be incorporated throughout strategies, plans and plan adaptations
- Identify growth opportunities across Retail and Food Service
- Develop plans that are rooted in consumer and customer insights to leverage growth opportunities

**Innovation**

Develop annual and future innovation plans:

- Ensure category growth by driving innovation and identifying opportunities for growth( Renovation, Value engineering, refreshments)
- NPD strategy and launches that are in line with profitability targets and growth agenda
- Follow and implement innovation per global guidelines
- Ensures robust tracking and corrective measures on innovation

**Operational Planning**
- Leverages the Portfolio Review monthly process to ensure delivery against business objectives (highlighting progress against plan and gaps to plan. Develops gap closing measures)
- Inputs into Demand planning
- Collaborates in monthly meetings with both Retail channel teams and Food Service to deliver to plan
- Inputs and contributes in overall commercial meetings and plans

**Drive Execution**
- Ensure excellent execution and deployment of assets
- Partner with the customer functions to ensure that customer and shopper marketing translates the marketing plans effectively for customer execution
- Report on category and brand performance, identifying corrective actions and directly manage marketing budgets to ensure excellence in execution
- Ensures accountability and practices continuous evaluation of marketing investment for effectiveness and efficacy

**People engagement and development**
- Build and develop strong talent in marketing
- Provide clear priorities with associated KPI deliverables
- Builds a marketing culture with digital agility and insights led
- Ensure robust growth plans for people

**EXPERIENCE/RELEVANT REQUIREMENTS**:
Team management & leadership; experience in marketing, strong understanding of FMCG categories and category management; understanding of sales; ability to work cross-functionally; project management skills, experience in strategy development; ability to make things happen/execution; good working knowledge of the SA customers. Sales and/or customer marketing experience beneficial.

**EDUCATIONAL REQUIREMENTS**:

- Matric
- B Com/other relevant Degree & Postgraduate degree
- McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger._
- McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs._
- Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the _Global Employee Privacy Policy_

**Job Family**:Marketing
**Division**:South Africa
**Department**:Marketing
**Location(s)**: ZA - South Africa : Gauteng : Johannesburg || ZA - South Africa : Eastern Cape : Port Elizabeth || ZA - South Africa : Free State : Bloemfontein || ZA - South

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